About Elizabeth
I am a digital marketing specialist with a global view, bringing international perspective to digital and content marketing. As an American based in Paris, I focus on helping businesses communicate their vision through clear, cohesive and engaging messaging. I aim to translate not just words but concepts to convey the full story of a business and its personality from French to English.
Key missions:
- Web content translation: French -> English
- Web content creation (native English)
- Marketing content strategy (US / English native)
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Spécialiste dans le marketing digitale, plus particulièrement en anglais, je suis une Américaine basée ici à Paris. j'aide les entreprises à trouver leur manière de communiquer, et a traduire leurs objectifs et bien sur leurs personnalités du français à l'anglais.
Je maîtrise la traduction non seulement des mots, mais de l'esprit et j'aide les entreprises a mieux cibler leurs audiences avec les contenus et les experiences sans couture.
J'ai 7 ans d'expérience dans le domaine du marketing, notamment dans le "content marketing" et plus généralement le marketing digitale, ainsi qu'un diplôme Masters en "Consumer Psychology & Business".
N'hésitez pas à m'écrire pour discuter de vos objectifs !
English
Native or bilingual
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- SemanaHead of MarketingSeptember 2022 - September 2024 (2 years)Paris, France● Lead marketing strategy & implementation● Increased organic traffic through SEO: 6x clicks, 4x average CTR for target keywords YoY, all target keywords moved to <10 SERP position in less than 3 months following website relaunch● Lead growth marketing activities using tools including Sales Navigator, Lemlist, Lusha, Kaspr, Reveal● Drove inbound lead generation via content marketing (blog, new website), sponsorship & awareness campaigns, Google ads, events (conferences, tradeshows), webinars, and partnerships● Restructured & built nurturing program to improve engagement, retention, and funnel of MQLs to SQLs
- NewmineDirector of MarketingFebruary 2022 - July 2022 (5 months)Boston, MA, USA● Owned & executed holistic demand gen strategy to accelerate lead generation, brand awareness● Increased digital performance 21% and 26% across website & social channels, respectively, in 6 months● Spearheaded a pivot to ABM-focused initiatives to optimize marketing budget & hone in on target market● Lead team to 825% improvement in outbound marketing KPIs through CRM, targeting & content initiatives
- WALLIXDigital Marketing Manager & US Marketing LeadJanuary 2018 - January 2022 (4 years)Paris, France• Drove 41% increase in organic traffic in <6 months. Increased impressions by 82% year over year• Defined & implemented international, data-driven digital marketing strategy: Europe, US, MEA achieving new 1st position SERP placement for a dozen core keywords in English, French, German & Spanish• Owned, optimized HubSpot platform & marketing automation workflows achieving 25% email open rates; Integration with Salesforce CRM, campaigns for ROI reporting• Managed 200K€ global budget: Lead generation & brand awareness via Adwords, lead nurturing, content syndication, events, webinars, email marketing, PR, etc.• Project Managed rebuild & launch of website, SEO, global visual identity
Reviews
Tsanta
LEMON LEARNING
Reviewed on 12.11.2019
Cela a été un véritable plaisir de travailler avec Elizabeth qui a parfaitement compris tous nos enjeux dans la traduction de notre site vitrine et qui a apporté de véritables insights sur les marchés anglophones. La mission est allée bien au-delà de la pure traduction de notre site : compréhension de notre écosystème, étude de nos concurrents, optimisation des contenus pour qu'ils soient SEO-friendly, etc. Mille mercis Elizabeth et au plaisir de travailler de nouveau ensemble !
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Education
- MSc Consumer Psychology and BusinessBangor University2011Joint Master's program connecting the psychology of consumer behavior with the science and analytics of marketing and business strategy.