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Malt Strategy
Elizaveta RodinaER

Elizaveta Rodina

360° Marketing Specialist | AI Creator

€400/day
Paris, FR
3-7 years
Generative AI
Content marketing
GTM launch
Communication 360°
Social media

Average response time: 1 hour

About Elizaveta

Need premium-looking creative content, campaign ideas, or Gen AI visuals for your brand? I can help.

I’m a creative marketing professional with 5+ years of experience in luxury, beauty, and brand communication. I’ve worked on 360° campaigns, visual storytelling, content development, trend research, moodboards, creative decks, and asset coordination for brands including Jo Malone London, MAC Cosmetics, and BMW.

I combine brand thinking with hands-on creation. That means I don’t just generate pretty visuals, I build ideas that fit the brand, the audience, and the campaign objective. I work with Midjourney, Kling, Nano Banana, Canva and Photoshop to create AI-powered content concepts, visual assets, presentation materials, and creative directions.

Services I can support with:

- Gen AI visual concepts and content ideation
- Moodboards and campaign directions
- Social media creative concepts
- Presentation decks and brand storytelling
- Trend and competitor research
- Premium visual references for beauty, fragrance, fashion, and lifestyle brands

My portfolio:
Fashion and Cosmetics
Food and Beverage
Luxury Goods
Press and Media
Social Networks

  • English

    Native or bilingual

  • French

    Conversational

  • Russian

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Estée Lauder Companies
    Consumer Marketing Coordinator at Jo Malone London EMEA
    FASHION AND COSMETICS
    June 2025 - December 2025 (6 months)
    Paris, France
    - Supported 360° activations across EMEA, contributing to creative ideas, trend insights and visual storytelling for online and OOH.
    - Led a global project on AI-generated marketing assets, benchmarking tools, testing workflows, and presenting recommendations for adoption.
    - Led 3 main GTM campaigns, each generating €5M+ EMV, delivering strong brand visibility and engagement across key EMEA markets.
    - Supported product photoshoots, including planning, asset tracking, and alignment with brand visual standards.
    - Consolidated results and learnings into clear readouts for stakeholders, keeping brand equity and aesthetic consistency as non-negotiables.
    - Built structured concept materials for internal alignment (ideas, references, formats), supporting faster creative decision-making.
  • MOSAIC Media Agency
    Digital Account Manager
    August 2023 - August 2024 (1 year)
    - Managed a portfolio of 10+ digital/SMM/OOH projects for VTB BANK (intake, planning, follow-up), ensuring delivery across multiple stakeholders and tight timelines.
    - Acted as a key client communication lead, managing daily interactions and strategic alignment. Increased campaign reach by 55% through innovative targeting strategies and effective partnership management.
    - Oversaw campaign budgets (€10K–€80K), achieving financial efficiency and maximizing ROI.
    - Delivered detailed performance reports (30+), enhancing client communication and strategic alignment.
    - Coordinated cross-functional teams (creative, digital, analytics) to deliver integrated communication campaigns.
  • April Digital Marketing Agency
    Account Manager
    November 2021 - August 2023 (1 year and 9 months)
    - Supported shoot preparation and asset coordination for MAC Cosmetics campaigns (timelines, stakeholders, deliverables).
    - Coordinated creative production workflows end-to-end: briefing, planning, feedback loops, approvals, and delivery across creative/digital/strategy teams.
    - Produced 30+ multi-market content plans and maintained execution cadence across EMEA, adapting tone and formats to local needs.
    - Delivered 40+ structured reports (KPIs, competitive analysis, recommendations), enabling stakeholders to make faster decisions.
Check out Elizaveta's experience

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Education

  • MSc in International Marketing & Business Development
    SKEMA Business School
    2025
    MSc in International Marketing & Business Development
  • Bachelor's Degree in Management / Marketing
    Lomonosov Moscow State University
    2022
    Bachelor's Degree in Management / Marketing

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