Ella Maman

Working directly with founders, I guided 8 seed-stage B2B SaaS startups to scale:

• Conducted user research with customers and internal stakeholders to identify pain points ;

• Defined and prioritized key product and business challenges to address ;

• Designed and animated workshops to validate Product Market Fit and define GTM strategies: Value Proposition, Product Strategy, Roadmap Priorization, Offer & Pricing Definition, Onboarding & Customer Success Strategies, AARRR Funnel, Sales Process ;

• Provided continuous support to founders' tackling their day-to-day challenges. Product Strategy // Problem Definition // Solution Framing //

Reporting directly to WB France EXCOM, I led the identification and development of strategic growth opportunities:

• Identified and prioritized strategic growth opportunities: Marketplace, NFT, Gaming, Streaming, Audio, Kids Entertainment ;

• Oversaw go-to-market strategies and monitored KPIs of key projects ;

• Researched international expansion and opened an office in Bruxelles ;

• Scouted, evaluated and managed relationship with +100 startups for investment or partnerships.

Data Department

• Implemented and managed data partnerships with TF1 and Orange ;

• Analyzed A/B tests and paid ads campaigns performance ;

• Led data projects with new partners (HappyDemics, Albert..) and internal Amazon teams. New Release Department

• Performed market research to develop social selling and address franchise fans ;

• Developed an Influencer Marketing Platform: benchmark, partner selection and project management. Business Strategy // Impact Measurement and Analytics // Stakeholders Management //