Description

Hi there! I am a highly motivated and ambitious Associate Director with an impressive academic background and career in market research and strategic consumer insights. I have spent the most part of my career in an agile, tech-first consumer insights agency, I am passionate about understanding what drives human behaviours and am skilled at translating this into strategic insights that can transform brand strategies across a variety of sectors and categories.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Streetbees / SBX
Associate Director
January 2025 - Today (1 year and 5 months)
• Own large global strategic accounts delivering high impact quality insights that keeps clients coming back time and time again, with over £200k in deals from so far this year
• Manage and grow my own client relationships as a trusted partner and extension of their strategic team, often visiting their offices across Europe to host workshops or engage new stakeholders
• Drive business development with my strong commercial mindset to identify new client opportunities and maximise existing clients' use of the product
• Leading complex and strategic projects that require strong internal collaboration and project management
• Mentor junior members of the team and outsourced departments to foster efficiencies and personal career development
Strategic thinking Branding U&A Brand positioning Brand perception
Streetbees / SBX
Research Manager
July 2024 - January 2025 (6 months)
• Led over 50 ad-hoc client projects across the consumer goods sector including food & beverages, snacks & treats, alcohol, beauty & personal care, pharma, home care, betting, tech and more
• Delivered across a variety of use cases including U&As, brand perception, concept testing, claims testing, brand positioning, segmentation, campaign evaluation and more
• Managed medium-tier client relationships as a pillar of expertise in research including brief scoping and results debriefing
• Supported the sales team in initial client conversations, demonstrating the utility of the tool and applying that to the client's industry and business problem, leading to over £50k of commissions in just 3 months of being in the role from key strategic accounts
• Working cross-functionally with marketing, operations and product to ensure the consistent development of our SaaS tool and internal processes so that our product fits the market and solves real client needs whilst ensuring seamless management internally
Streetbees / SBX
Senior Solutions Executive –
October 2023 - July 2024 (9 months)
• Straddled both the Client Solutions and Product teams to build SBX into a tool that meets client needs, while managing the end-to-end process of ad-hoc projects from briefing to delivery
• Improved the solution by designing and building market research use case archetypes, including survey structure, report outline and key insights that enable automation across the entire research
process
• Led projects for more than 10 big logo clients across a variety of categories within consumer goods, achieving an average NPS of 9 and £55,000 of client investment from 2 big logo clients after trial
• Fostered strong relationships with clients by working collaboratively as a solutions expert gaining their trust in a new to market product
• Built on a strong foundation of survey writing and scripting experience, producing high quality surveys that achieved actionable insights within exceptionally quick turnaround deadlines
• Enhanced AI generated reports with a human touch to refine and shape the strategy, storytelling and actionable insights
• Drove marketing outputs such as webinars, white papers and LinkedIn content by conducting hot topic research that is relevant and engaging, contributing to marketing-generated leads
• Strong personal presence on LinkedIn which gained the attention of a global CMO at a renowned BPC brand contacted me and resulted in our biggest deal of the year