Ellis Di Cataldo

- Responsible for the social media, blog, webpage and newsletter copy and content design for a range of start-up businesses and global brands including: Butcher's (dog food), Exhale (coffee manufacturers), LinguaLinx (translation services), Osome (accountants), and Home Instead (care homes).

- Provide content and social media strategies, based on business objectives and KPIs.

- Create scripts and story plans for a series of animations (NHS x Kino Bino collaboration).

- Responsible for in-app copy and push notifications. I ensured the app's UX journey mirrored and complemented external communications, such as emails and social content.

- Created all digital content including web copy, blogs, emails and social posts. As a living, breathing digital product, I regularly ran Meta and Google Ad advertising campaigns to test and learn new messaging ideas with our audience.

- Wrote, proofed and edited a print lifestyle magazine to launch the app. The content included interviews with prominent figures from across the health and fitness sector.

- Responsible for the high-quality copy and content output across the agency's client base.

- Defining content needs and providing solutions that adhered to design, SEO, PR, social, and audience requirements.

- Created and managed content strategies and social media campaigns, as well as copywriting across a range of media and collateral.

- Developed and implemented a clear vision for the agency’s own content output and service area, which led to significant growth in content-focused projects.