Description

I have a background in editorial writing, digital communications, and campaign strategy, with experience across cultural publications, NGOs, and international organisations. I work across long-form writing, opinion, interviews, and narrative-led content, often combining personal reflection with cultural analysis.

I’m comfortable working independently or collaboratively and enjoy projects that allow for depth, nuance, and perspective rather than quick takes alone.

Industry field of expertise

Languages

English
Native or bilingual
French
Conversational

Workplace preferences

Can work on-site

Maastricht (up to 50km)

Cancer Support Netherlands
Communications lead
HEALTH AND WELLNESS
February 2026 - Today (4 months)
Amsterdam, Netherlands
Lead the development and implementation of CSN’s marketing and communications strategy,
strengthening brand presence and audience engagement across digital channels.
• Manage multi-platform social media content and storytelling content, including campaign messaging
and posts, ensuring consistency with organisational tone of voice and communications framework.
• Develop internal communications resources, including event briefing guides, content guidelines and
campaign materials.
• Build and maintain relationships with external partners to support communications objectives and
expand reach.
Internal communication Social media Stratégie de communication Strategic planning Project Management
Global Center on Adaptation
Communications function
ENVIRONMENTAL
May 2025 - July 2025 (2 months)
Rotterdam, Netherlands
Supported multi-channel communications, including social media content creation, internal newsletters,
and web updates using WordPress.
• Led the development of internal communications improvements, drafting staﬀ surveys, proposing
newsletter redesigns.
• Drafted promotional materials and guidance notes for contractors, including photographers and
videographers
• Managed operational communications tasks, including Monday.com and Brandwatch logging,
contributing to monitoring and reporting eﬀorts.
• Ensured communications outputs aligned with organisational priorities on climate adaptation, resilience,
and institutional coherence.
Internal communication Promotional Materials Social media Emailing Reporting
Atlas of Today's World
Head of Social media
CULTURE
September 2024 - May 2025 (8 months)
Praag, Czechia
Developed social media strategy in preparation for the platform’s relaunch.
• Conducted UX research to optimise user engagement and enhance digital experience across social
platforms.
• Designed and refined membership campaign strategies.
• Created new templates for social media content, streamlining visual consistency and storytelling.
• Developed a platform wide social media strategy to support organisational growth, audience
engagement, and long term digital sustainability.
Social media Communication strategy Strategic planning Copywriting

Check out Elsa's experience

Be the first to recommend Elsa

Help this freelancer shine by sharing your experience working together.

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

Signup to reveal

Bachelor's degree, European Studies/Civilization
Maastricht University
Bachelor's degree, European Studies/Civilization

Elsa W.

Communications & Content Writer

About Elsa

Experience

Recommendations

These freelancer profiles also match your criteria

Education

Skill set

Categories