About Elwin
Dutch
Native or bilingual
English
Native or bilingual
German
Fluent
French
Conversational
Spanish
Conversational
Experience
- SentimentFounder & Brand Marketing StrategistJanuary 2012 - Today (14 years and 5 months)Amsterdam, NetherlandsSentiment is an independent brand studio delivering purpose driven growth. In a time when people hate advertising but love brands, authentic connection is everything. We combine psychology and business, creativity and analysis, heart and head, allowing your brand to connect on a deeper level. We create new brands and reimagine existing brands. We start at the core, your company's "reason to exist beyond making profit", because nothing connects brands, teams and clients like the feeling of a shared purpose.
- Close: the mobile marketing platformMarketing & Business Development AdvisorJanuary 2017 - Today (9 years and 5 months)Amsterdam, NetherlandsClose is the mobile marketing platform for the live event industry. With Close, ticket sales becomes the start of a rich customer journey that keeps guests engaged: before, during and after the event. Role: educating on the event industry dynamics, advising in creating a compelling client presentation and investor presentation, approaching and closing deals with A-level launching clients (event companies).
- BackbaseBrand Marketing Strategy AdvisorJanuary 2019 - January 2020 (1 year)Amsterdam, NetherlandsBackbase is a fast growing fintech software provider that empowers financial institutions to accelerate their digital transformation and effectively compete in a digital-first world. Role: supporting the external and internal communication strategy, based on formulating the company's purpose and leading the media production to activate them at the annual external events Connect and annual internal annual Year Kickoff event.
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Education
- MSc, Business Administration: Strategic Innovation ManagementUniversity of Groningen2013MSc, Business Administration: Strategic Innovation Management
- Master of ScienceUniversity of Groningen2011MSc, Organizational Psychology