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Elwin StevelinkES

Elwin Stevelink

Brand Marketing Strategist

€1,000/day
Amsterdam, NL
8-15 years

Average response time: 1 hour

About Elwin

Elwin Stevelink is a brand- and marketing strategy expert passionate to help you tell your story better: clear and engaging. He creates and implements brand- and marketing-strategies for start-ups, scale-ups and multi-billion dollar companies, starting from a clear and engaging purpose.

Elwin has a background in Psychology and Business Administration and 12 years of working experience in advising and entrepreneurial roles. In his studio Sentiment he is supported by his network of freelancers in complementary expertises such as design, video production, animation, advertising, PR and tech development.

Before advising, he spent 5 years creating and marketing his own large-scale dance-event concepts across Europe, leveraging social media, performance advertising, communication strategy, community building, concept- and media development. His first concept Neonsplash drew 1M+ visitors across 15 European countries before its acquisition in 2015. Afterwards he has been in management- and advisory-roles at large event companies, reaching a total of 3M+ visitors.
  • Dutch

    Native or bilingual

  • English

    Native or bilingual

  • German

    Fluent

  • French

    Conversational

  • Spanish

    Conversational

Can work on-site
Amsterdam (up to 50km)

Experience

  • Sentiment
    Founder & Brand Marketing Strategist
    January 2012 - Today (14 years and 5 months)
    Amsterdam, Netherlands
    Sentiment is an independent brand studio delivering purpose driven growth. In a time when people hate advertising but love brands, authentic connection is everything. We combine psychology and business, creativity and analysis, heart and head, allowing your brand to connect on a deeper level. We create new brands and reimagine existing brands. We start at the core, your company's "reason to exist beyond making profit", because nothing connects brands, teams and clients like the feeling of a shared purpose.
  • Close: the mobile marketing platform
    Marketing & Business Development Advisor
    January 2017 - Today (9 years and 5 months)
    Amsterdam, Netherlands
    Close is the mobile marketing platform for the live event industry. With Close, ticket sales becomes the start of a rich customer journey that keeps guests engaged: before, during and after the event. Role: educating on the event industry dynamics, advising in creating a compelling client presentation and investor presentation, approaching and closing deals with A-level launching clients (event companies).
  • Backbase
    Brand Marketing Strategy Advisor
    January 2019 - January 2020 (1 year)
    Amsterdam, Netherlands
    Backbase is a fast growing fintech software provider that empowers financial institutions to accelerate their digital transformation and effectively compete in a digital-first world. Role: supporting the external and internal communication strategy, based on formulating the company's purpose and leading the media production to activate them at the annual external events Connect and annual internal annual Year Kickoff event.

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Education

  • MSc, Business Administration: Strategic Innovation Management
    University of Groningen
    2013
    MSc, Business Administration: Strategic Innovation Management
  • Master of Science
    University of Groningen
    2011
    MSc, Organizational Psychology

Skill set (16)

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