Description

I can help you to boost awareness of your brand, promote your new service or product through Public Relations. Moreover, if you want to drive traffic to your website, I also can deliver digital PR.

I will promote your brand in a legitimate and creative way generating traffic growth. I have a full view and understanding on how Digital PR, SEO and Content work together to improve organic performance. Besides, my journalistic and PR experience help me to create compelling stories and to understand what news outlets need in order to publish articles.

Translation - I also have the transferable skills to any translation and Localization task that involves Portuguese, Spanish and English.

Industry field of expertise

Languages

Spanish
Fluent
Portuguese
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

London (up to 50km)

Greenpark Digital
Digital PR Performance Manager
March 2019 - November 2024 (5 years and 8 months)
London, United Kingdom
Whilst at Greenpark Digital, my main tasks were:
Leading ideation sessions, creating and managing digital PR campaigns
Managing budgets and costs of projects
Managing junior digital PR team members in different projects and accounts
Designing strategies to win new clients and joining pitch sessions
Carrying out backlink analysis of competitors and prospects' websites
Carrying out research in third part websites and in different SEO tools in order to come up with innovative ideas for our clients' websites
Working with Content and SEO teams to create shareable content that benefits SEO and traffic
Working alongside the editors of several content hubs to promote their content to news websites. I proactively push through my ideas to make the content more shareable through the creation of original data and assets (infographics, tables and interactives) and suggest the creation of articles based on story telling
Interpreting data sets and creating newsworthy angles that can be used for outreach
Briefing designers and developers in order to create pages that will potentially bring results.
Freelance
Freelance PR and Content Manager
September 2016 - February 2019 (2 years and 5 months)
Managing PR and Content activities for Mintel LATAM
Translating English and Spanish blog posts into Portuguese for Mintel website
Reporter for trade magazine Cosmetic Business writing about the Americas region
Correspondent journalist for Valor Econômico (the leading finance publication in Brazil) interviewing government ministries and secretaries when visiting London.
Mintel
PR and Content Manager
September 2012 - September 2016 (4 years)
London, England, United Kingdom
• Developing content marketing campaigns both online and offline targeting the Brazilian and Latin American markets which resulted in a high number of sales leads, which grew 500% online comparing FY2013 to FY2015.
• Implementing and creating new fresh digital content on Mintel's website relating to consumer trends and how macroeconomic decisions affected the fast-moving consumer goods sector. The Portuguese website registered 60% growth year on year online traffic.
• Managing global and local press for the Brazilian market and managing the launch of the Brazilian Reports. Due to my activity, Mintel became recognized in all the influential national publications in the country and relevant trade press, becoming a point of reference regarding consumer research.