Description

An accomplished professional, bringing experience working as a Head of Marketing, Project Manager and Business Analyst. Motivated and results-focused with a proven track record of recruiting and leading teams, managing business operations and successfully delivering projects. Highly skilled in gathering and mapping processes, applying agile and waterfall project management approaches, and conducting business process re-engineering. Consistently ensures that projects are delivered in line with scope, time, budget and quality. A strategic thinker able to excel in challenging environments as well as being a positive communicator who is organised with strong analytical skills and a practical approach to solving problems.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

DOUGLAS & GORDON
Head Of Marketing
REAL ESTATE
November 2020 - February 2023 (2 years and 3 months)
London, UK
Provided leadership to the marketing department of 4 people, managed a marketing budget of £2 Million and developed/executed marketing plans to achieve objectives relating to increasing brand awareness and lead generation.

Delivered a 10% increase in volume of leads YoY whilst ensuring the cost per lead was below the same period the previous year.

Developed and delivered a new digital marketing strategy with a digital marketing agency using an ‘organic first’ approach, resulting in organic website sessions increasing YoY by 70.5% and lead generation from the website growing YoY by 85.5%. Built a new visual brand identity, created new brand and communication guidelines as well as a messaging strategy, working closely with Directors and updating all branded assets.

Reported on the performance of marketing campaigns, ROI while monitoring competitor activity including acquisitions, pricing changes and new services or features. Coordinated creative agencies and digital marketing partners for SEO, PPC, paid social, digital PR. and conversion rate optimisation.

Supported an M&A Consultant with the strategy to purchase smaller businesses in the industry to increase the base of customers.

Successfully launched the first landlord referral scheme to generate and secure more leads to increase revenues.

Introduced email marketing into the marketing plan resulting in the addition of a new lead generating channel.
DOUGLAS & GORDON
Marketing & Project Manager
REAL ESTATE
October 2019 - November 2020 (1 year and 1 month)
London, UK
Supported the IT department to manage and deliver their projects within the agreed scope. Projects delivered include website and CRM updates.

Reviewed project deliverables to ensure schedules were maintained, while meeting with quality standards.

Provided leadership to the marketing department and developed/executed marketing plans to achieve objectives relating to increasing brand awareness and lead generation. Served as both Project Manager and Business Analyst to create project initiation documents, scope and gather requirements, facilitate workshops to map processes and define use cases, manage risk, and create estimates and project plans.

Reviewed ‘as is’ and ‘to be’ processes and ensured they were aligned with the business strategy before signing off and conducting gap analysis.

Maintained strong relationships with stakeholders to ensure that requirements were tracked and delivered against project milestones.

Recognised for excellent performance and achieved promotion to Associate in December 2019.
DOUGLAS & GORDON
Operations Manager
REAL ESTATE
February 2018 - October 2019 (1 year and 8 months)
London, UK
Responsible for operations management, fleet management, event management, customer service training development and business analysis.

Oversaw and maintained 100+ vehicles, including developing policies and procedures and monitoring driver behaviour.

Designed, developed, and implemented a new customer service training programme, with ongoing measurement of standards and driving results.

Planned and managed company events including a budget of £150k for client networking events, conferences, staff Christmas parties and company incentives including trips abroad.