About Emily
As a brand and marketing strategist, I use my 12 years of experience (within agencies and in-house) to provide the strategic foundation that seamlessly transitions into inspired creative. I'm an analytical thinker, a tactful questioner and a skilled communicator.
I believe that 'good' is the enemy of 'great', and will work to ensure the highest standard on all my projects.
English
Native or bilingual
Can work on-site
Cambridge (up to 50km), London (up to 100km)
Experience
- Penner CollectiveBrand Strategist & FounderCONSULTING AND AUDITSNovember 2020 - Today (5 years and 6 months)London, United Kingdom- Develop brand and marketing strategies for start-ups through to large corporations- Conduct research including literature reviews and qualitative/quantitative primary research- Lead workshops, walking clients through exercises and activities to evolve thinking and brainstorm together- Oversee creative development of projects, working with extensive network of creative collaborators to bring the strategy to life- Recent clients include Google, TD Bank, Kier, SAP, Fortinet, Oxford University Press and Mayn
- Oxford University PressSenior Marketing ManagerPUBLISHINGJune 2019 - January 2021 (1 year and 7 months)Oxford, United Kingdom- Led the development and strategic direction of the Channel Marketing team, collaborating internationally with branches and external partners to further the reach of our marketing strategy and campaigns- Built strong relationships with senior stakeholders, influenced shift in traditional ways of working to result in long-lasting and mutually beneficial sales and marketing practice- Frequently traveled to markets to nurture relationships and identify new opportunities (e.g. India, China, UAE, Egypt, etc.)- Consulted with distributors/retailers, consulting on their marketing to embed Oxford University Press as a trusted and valued partner- Led a team of six direct reports, fostering skill refinement, progression and positive morale
- Oxford University PressMarketing ManagerEDUCATION AND E-LEARNINGJuly 2017 - July 2019 (2 years and 1 month)Oxford, United Kingdom- Developed a global primary marketing strategy encompassing 10 brands, establishing clear product positioning and customer segmentation- Established the division’s digital strategy, surpassing full-year social media growth and engagement targets in 3 months
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Education
- Bachelor of ArtsUniversity of Guelph1999Major: Psychology; Minor: Marketing Management • Received Dean's Honours each academic year • Honours Thesis: The effects of cognitive ability and motivation on task performance