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Emily Penner

Brand Strategist
  • Suggested rate
    €664 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Emily's quote.
Location and workplace preferences
Location
Cambridge, England, United Kingdom
Can work onsite in your office in
  • and around Cambridge (up to 50km)
  • and around London (up to 100km)
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Skill set (7)
Check out Emily's expertise
Emily in a few words
As a brand and marketing strategist, I use my 12 years of experience (within agencies and in-house) to provide the strategic foundation that seamlessly transitions into inspired creative. I'm an analytical thinker, a tactful questioner and a skilled communicator.

I believe that 'good' is the enemy of 'great', and will work to ensure the highest standard on all my projects.
Experience
  • Penner Collective
    Brand Strategist & Founder
    CONSULTING & AUDITS
    November 2020 - Today (4 years)
    London, England, United Kingdom
    - Develop brand and marketing strategies for start-ups through to large corporations
    - Conduct research including literature reviews and qualitative/quantitative primary research
    - Lead workshops, walking clients through exercises and activities to evolve thinking and brainstorm together
    - Oversee creative development of projects, working with extensive network of creative collaborators to bring the strategy to life
    - Recent clients include Google, TD Bank, Kier, SAP, Fortinet, Oxford University Press and Mayn
    Marketing Positioning strategy Branding Brand content
  • Oxford University Press
    Senior Marketing Manager
    PUBLISHING
    June 2019 - January 2021 (1 year and 7 months)
    Oxford, England, United Kingdom
    - Led the development and strategic direction of the Channel Marketing team, collaborating internationally with branches and external partners to further the reach of our marketing strategy and campaigns
    - Built strong relationships with senior stakeholders, influenced shift in traditional ways of working to result in long-lasting and mutually beneficial sales and marketing practice
    - Frequently traveled to markets to nurture relationships and identify new opportunities (e.g. India, China, UAE, Egypt, etc.)
    - Consulted with distributors/retailers, consulting on their marketing to embed Oxford University Press as a trusted and valued partner
    - Led a team of six direct reports, fostering skill refinement, progression and positive morale
  • Oxford University Press
    Marketing Manager
    EDUCATION & E-LEARNING
    July 2017 - July 2019 (2 years and 1 month)
    Oxford, England, United Kingdom
    - Developed a global primary marketing strategy encompassing 10 brands, establishing clear product positioning and customer segmentation
    - Established the division’s digital strategy, surpassing full-year social media growth and engagement targets in 3 months
    E-commerce Marketing strategy Marketing planning
    • Check out Emily's experience
Recommendations
Education
  • Bachelor of Arts
    University of Guelph
    1999
    Major: Psychology; Minor: Marketing Management • Received Dean's Honours each academic year • Honours Thesis: The effects of cognitive ability and motivation on task performance