Description

Strategic Communications Leader | Building Brand Resilience & Operational Structure

I help organisations navigate the intersection of growth, reputation, and transformation. With over 15 years of experience across technology, energy, and sustainability, my career is defined by a big-picture vision paired with operational precision; the ability to build global communication functions from the ground up while ensuring every narrative remains data-led and aligned with commercial goals.

I enjoy the challenge of building structure where it’s missing, and transitioning teams toward a more consistent, process-driven approach that supports long-term goals. Whether driving global strategy within a 98k-employee multinational like SLB or architecting the brand identity of a green-tech startup, I focus on building the structure and process discipline necessary for long-term impact.

My Core Expertise Includes:

•Function Professionalization: Transitioning communications from ad-hoc models to structured, strategic departments with permanent workflows.

•Enterprise Strategic Advisory: Providing C-suite counsel on executive visibility, change management, and brand resilience in matrixed environments.

•Global Cultural Cohesion: Utilising my trilingual background (English, Spanish, French) to unify international teams and foster authentic engagement across diverse markets.

•Data-Driven Storytelling: Leveraging insights to drive measurable growth in talent acquisition, PR share-of-voice, and internal engagement.

I am passionate about helping organisations "find their voice" during key growth phases or market shifts.

Languages

English
Native or bilingual
French
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Redhill (up to 50km)

Witbe
Global Communications Manager
TECH
April 2025 - Today (1 year and 2 months)
London, UK
Global leader in video test automation and monitoring technology. Appointed to professionalise the function, transitioning the department from an ad-hoc support model to a high-performing strategic unit with permanent structure and process discipline.

• Operational Transformation & Change Management: Overhauled global communications by implementing a strategic roadmap and marketing workflows, driving a 20% increase in efficiency and 93% adoption via structured feedback loops.

• Media Impact &Share of Voice: Assumed full ownership of PR and media relations, achieving a 47% increase in coverage across key trade publications and expanding executive visibility in the streaming and broadband sectors.

• Agency Optimisation: Maximised ROI from agency partnerships by renegotiating workflows and deliverables, resulting in a 20% reduction in cost-per-mention while significantly increasing output quality.

• Internal Communications & Culture: Set a consistent rhythm of touchpoints to better connect 12 international offices; focused on strategic alignment and feedback loops, resulting in a 15% increase in employee engagement.

• Global Strategy Execution: Delivered the 2026 communications strategy, synchronising product narratives with R&D cycles to support the successful global launch of 2 key technology updates.
SLB
Head of Communications
October 2023 - November 2024 (1 year and 1 month)
Crawley, UK
Tasked with leading the global communications strategy for technology talent acquisition in a 98k-employee technology multinational, differentiating SLB's employer brand within competitive tech markets and aligning narratives with enterprise-wide business goals.
• • Strategic Growth & Execution: Partnered with leadership to align initiatives with business goals, driving a 15% increase in tech hires and a 25% boost in applications via integrated LinkedIn and Instagram campaigns.
• • Employer Brand Leadership: Strengthened SLB's visibility among top-tier tech talent, achieving a 17% increase in candidate engagement and directing high-impact content viewed by 20K+ employees.
• • Content and Storytelling Oversight: Directed the creation of high-impact multimedia content, including internal videos viewed by 20,000 employees and external content engaging 3% of SLB's digital audience, reinforcing the employer brand narrative.
• • Global Event Strategy: Led communications for 180+ international recruitment events, overseeing messaging and post event engagement to maximise candidate conversion.
• • Operational Enablement: Modernised global asset libraries and recruiter resources, enhancing SharePoint and digital libraries to drive best practices across international teams.
Celsius Energy
Communications Manager
TECH
February 2021 - October 2023 (2 years and 8 months)
Clamart, France
Celsius Energy is a shallow geothermal start-up within SLB. Recruited as the founding communications lead to architect the brand's global identity from inception, positioning the start-up as a premium market leader in sustainable within 2.5 years.

• Brand Architecture: Ideated and delivered a comprehensive brand strategy including positioning, brand guidelines, messaging frameworks, and an SEO-optimised digital presence.

• Reputation and Market Positioning: Secured a 40% increase in media coverage and positioned Celsius Energy among the top two ground-source heat pump providers in France through thought leadership and media relations.

• Business Growth Enablement: Aligned communications with commercial objectives, generating a 27% surge in customer inquiries and supporting geographic expansion through targeted campaigns.

• Strategic Partnerships & Government Relations: Strengthened industry credibility through partnerships with organisations like the Solar Impulse Foundation. Facilitated the launch of the French Government's Plan Géothermie at Celsius/SLB's campus in 2023.

• Media Relations and PR: Led external PR and marketing agencies, doubling media mentions from 380 in 2021 to 720 in 2023 (+89%) through data-driven media strategies and proactive storytelling. Managed crisis communications during key industry events and corporate transitions.

• Team Scaling: Scaled the communications function from a solo operation to a high-performing team of five within 12 months, while also managing three strategic agency partnerships.