About Emmanuel
French
Native or bilingual
English
Native or bilingual
Experience
- Zesta Ltdco-founder and DirectorCONSULTING AND AUDITSJanuary 2020 - Today (6 years and 5 months)London, United KingdomYour digital marketing partner, guiding your long term digital change covering: Data, tech, media buying transparency, agency ecosystem design, digital skills and innovation trends. Zesta is independent and help you build a resilient business through the establishment of data-based sales, marketing and brand strategies.Some of the projects include:- Brand and Marketing for All Gravy (fintech): Marketing workshop on branding and B2B marketing strategy for new business acquisition- Content Marketing for Aviva (insurance): 52 articles created for the home insurance category. One of the article now generates 66% of the inbound organic traffic to the category- D2C strategy for Vontobel (bank) in DK, FR and DE: data-driven strategy based on surveys and 1st party data. We also created content for the website and newsletters, created a SEO strategy and optimised the PPC campaigns.- Branding strategy for Precis digital (media)- Product Marketing and Research for Hoppr (tech startup)
- IBEXManaging Director EMEA - digitalDIGITAL AND ITFebruary 2018 - December 2019 (1 year and 10 months)London, UKIbex Digital is a marketing platform combining agency skills, call centres, bots, AI and offering digital customer acquisition as well as customer experience management with performance-based business models. I was in charge of the:- Digital Strategy for our clients- Business Development in EMEA region- Marketing of our service for the EMEA regionSome example clients and industries:- Vodafone (telco)- Groupama (insurance)
- ArtefactManaging Director France & UKDIGITAL AND ITNovember 2015 - October 2017 (1 year and 11 months)16 Pl. de la Madeleine, 75008 Paris, FranceMain role:- Managing the P&L of both Artefact FR and UK operations- M&A: Identification of acquisition targets for NetBooster Group + Due Diligence until completion. Worked on 3 main acquisitions: Internet Advantage, 4ps marketing and Artefact- Relation with Investors and Board MembersSome example clients and industries:- Accor, emirates airlines, Hertz, Europcar (Travel)- Argos, Maplin, Office DEPOT (ecommerce)- Deezer (app)- Hermes, Chanel (luxury)- Estee Lauder Companies, Clarins (cosmetics)- Groupe Seb (white goods)- ATS Euromaster (automotive)
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Education
- Master of BusinessIAE Lille2004Master of Business Administration - MBA
- Bachelor of ArtsNorthumbria University Business School2003Bachelor of Arts - BA, Economics
Certifications
- Certificate in Responsive Web DesignFreecodeCamp2020
- Advanced Google AnalyticsGoogle2020