About Emmanuel
English
Native or bilingual
French
Native or bilingual
Chinese
Conversational
German
Basic
Experience
- The Croc & IndependentBrand & Marketing Consultant – Global Media LeadTECHJanuary 2023 - Today (3 years and 5 months)London, UK. Lead global GTM & media for luxury, tech & B2B brands ($150M+ portfolio). Drive EU market entries (BYD, Hongqi) & award-winning campaigns (BetterHelp). Lead brands campaigns leveraging AI to drive strategy, planning, content & paid media performance optimization
- Therabody ChinaMarketing & Digital DirectorHEALTH AND WELLNESSJanuary 2020 - January 2023 (3 years)Shanghai, China• Owned brand strategy, comms, and omnichannel execution; $0.5M → $15M revenue; +30% awareness.• Activated Man City, PSG, Bayern; $20M+ EMV; 300% search uplift; 200%+ conversion lift during Olympics.• Led team 10+; top China sports livestream (35M+ viewers) with James Harden; co branded with Nike, Les Mills, Pure.
- QUMINGlobal Strategy DirectorSPORTSJanuary 2018 - January 2021 (3 years)London, UK• Cross-regional strategies for Heathrow, Sony, Chanel, Marriott, Papa John's, Manchester United.• Drove PingAn × Man United partnership; grew Juventus APAC fanbase 300% via content platform.
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Education
- B.A. International Marketing &Macalester CollegeB.A. International Marketing &
- Courses in International MarketingUMass AmherstCourses in International Marketing