About Emma
Want to increase your brand’s profile and start getting the attention you deserve?
ABOUT ME
I started my career as a PR specialist 20+ years ago and although I specialise in B2B PR, I have worked with lots of B2C brands including Specsavers, M&S, Panasonic, and easyJet. I have generated lots of targeted press coverage - one low-budget campaign generated over £1m worth of national, regional and trade press coverage.
I use a variety of proven PR tactics to secure high-value coverage in mainstream, regional, and trade publications.
While PR is my core specialism, I'm also a Chartered Marketer and have diversified into complementary areas that directly support PR efforts.
MY PR SERVICES
- Campaign Strategy & Delivery
- Media Relations (press release writing and distribution, feature articles)
- Case Studies (researching and writing)
- Digital PR (including SEO link-building)
- Award Submissions
- Internal Communications
- Crisis Management
Complementary Marketing Skills:
- SEO (strategy, on-page)
- Brand Strategy
- Content Marketing
- Sales Collateral
WHY WORK WITH ME
As I'm just setting up my freelancing business, I'm currently offering great rates on my services while I build my client list. It's a fantastic opportunity to bring a high level of expertise to your business at a very competitive price.
I'm ready to help you drive real growth. Let's connect and see what I can achieve for you.
English
Native or bilingual
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Saturn Visual Solutions (Digital Signage Consultancy)Marketing ManagerJuly 2020 - Today (5 years and 11 months)Manchester, United KingdomWorked autonomously to create a strong brand and increased incoming SQLs by 6200% on a small budget.• Lead generation & Digital marketing (SEO/PPC/CRO)• Digital PR strategy, campaign planning & delivery• Social media (strategy, post ideas, video creation, commenting)• Copywriting/creation of sales/marketing materials• Positioning & brand strategy• Website management (https://saturnvisual.com/) using Wordpress• Business development/marketing strategy• Managing external agencies (SEO, PR, social media, software dev.)• Email marketing• Award submission writing• Events/exhibitions• Budget management
- XpertRule (AI SaaS & Software Development)Marketing ManagerJune 2019 - March 2020 (9 months)Helped an AI SaaS company (intelligent automation) to develop a marketing strategy, create a brand, website, collateral and found sales partners.• Marketing/PR strategy, campaign planning & delivery• Brand creation/strategy/management & managing external agencies• Generating sales leads (networking events, exhibitions)• Partnership marketing• Digital marketing (SEO/social media)• Copywriting/creation of marketing collateral
- Lambert Smith Hampton (Commercial Property Agency, 1600+Marketing/PR ManagerJanuary 2016 - June 2019 (3 years and 5 months)Helped the company to improve its profile in the press, use research reports to generate new business, and deliver networking events.• Marketing/PR strategy, campaign planning & delivery• BD/relationship marketing/key account management/event coordination• Media relations (inc. crisis comms)• Internal communications• Email/content marketing & creation of marketing collateral• Digital marketing (website/intranet management/social media)• Award submission writing (60% win rate, 100% for shortlisting)• Budget management (£180k+)• Stakeholder engagement & managing external agencies
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Education
- Diploma in MarketingOxford Home Study Centre2018Diploma in Marketing
- BA HonsStaffordshire UniversityBA Hons
Certifications
- Certificate in Digital Marketing StrategyData & Marketing Association2025
- CIM Specialist Award in AI MarketingMMC Learning2024