Description

Marketing is shiny. There’s glitz, glamour and constant noise. Platforms evolve, trends shift, and everyone’s promising a quick fix. But behind the sparkle, many businesses are left overwhelmed. Too much advice. Too many strategies. Too often doing too many things and struggling to drive growth.

It’s time to gain some clarity – that’s where Elemental Marketing comes in. I founded Elemental Marketing to help businesses grow and evolve. Working as an extension of your team, I take the time to understand what truly matters to your business – helping you prioritise goals, identify opportunities and flourish successfully.

Working with Elemental Marketing means you get:

A passionate partnership: working alongside a marketing expert who is committed to sharing knowledge and empowering your business to make confident decisions.
Agile and responsive: moving fast, adapting quickly to opportunities and challenges so your marketing keeps pace with your growth.
Expert guidance: strategic insights shaped by experience across global brands and diverse industries.
Clarity and simplicity: marketing made understandable and implementable for your team.

I have been living and breathing marketing for over 15 years, working in both agency and in-house roles across a variety of industries. I’m a Member of the Chartered Institute of Marketing (MCIM) and I ranked in the top 30% of my cohort in the renowned MiniMBA in Marketing.

I have dedicated my career to helping businesses refine their marketing strategies and implementing effective marketing plans – seamlessly intertwining marketing with business goals to achieve results. I am passionate about sharing knowledge and deliver energetic marketing workshops, training sessions and presentations that empower businesses with the tools and confidence they need to succeed.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Lincoln (up to 50km), London (up to 50km)

Elemental Marketing
Director & Founder
April 2025 - Today (1 year and 2 months)
Marketing doesn’t need to be complicated. Marketing is all about understanding your market, your audience, positioning your brand, targeting and building authentic connections. I founded Elemental Marketing to help businesses grow and evolve, stripping everything back to the fundamental elements that
truly works.

Inspired by the simplicity and balance of nature, I focus on the fundamentals of effective marketing:

Marketing Discovery (earth) - gain insight into your business and the current market; find out what works and discover the gaps.
Marketing Strategy (air) - lay the foundation for your marketing goals by focussing your targeting, positioning and objectives.
Marketing Planning (water) - map out a plan that keeps your strategy on track, ensuring everyone has a clear brief, project plan and budget.
Marketing Tactics (fire) - put your plan into action, make sure your business burns brightly and connects with customers.
By focusing on these essential elements, we can create marketing that is practical, actionable, impactful and designed to deliver measurable results.

Other Elemental Marketing services include:

Marketing Campaigns & Events - plan and execute campaigns and events that connect with your audience and drive results.
Marketing Training - tailored sessions to equip your team with the skills and confidence to deliver effective marketing.
Marketing Speaker - engaging talks and insights on PR, marketing, communications, and business growth.
Elemental Sense Check - a clear, honest review of your marketing strategy with actionable tips to strengthen it.
I combine marketing expertise with a genuine passion for helping businesses grow — refining your strategy, inspiring your team, and delivering results through clear insights, effective campaigns, and practical marketing guidance.
Shooting Star- PR, Marketing, Digital
Senior Marketing Manager & Senior Account Manager
July 2018 - May 2025 (6 years and 10 months)
Lincoln, United Kingdom
I worked at a senior level across client accounts delivering marketing strategies and plans for specific objectives and campaigns, as well as delivering Shooting Star's in-house marketing strategy. I also managed the marketing team and took the lead on the agency's business development.

Main duties:
> Creating and delivering Shooting Star's in-house marketing strategy and plan
> Managing the marketing team to oversee tactical implementation
> Working at a senior level across client accounts advising on marketing strategies, plans, tactical implementation and branding
> Providing creative counsel for campaigns and comms, often managing an idea from concept through the creative process to design and production
> Managing budgets for marketing projects
> Gathering and interpreting marketing research data
> Supporting business development by identifying new client opportunities, attracting new business through inbound and outbound marketing tactics, contributing to the business development plan, contributing to tender submissions, writing proposals, pitching for new business and converting leads
> Assist with PR activity where required
> Deliver expert knowledge via speaking opportunities eg conferences, expos, networking events and webinars
> Setting up a range of new processes, tools and templates to improve the agency’s in-house productivity, including a new CRM system and reporting software

During my time as a Senior Account Manager, it was my responsibility to manage client accounts and an Account Executive to deliver high-quality work to client objectives. I also worked closely with other senior team members to contribute to the agency’s marketing plan and helped to pitch for new clients.

Client accounts included a national snowsport brand, a national eco-friendly consumer goods brand, a collection of regional care homes, a national computer programme company, a variety of regional restaurants and charities and a tourism campaign for a local authority.
Marketing Strategic planning Communication Events
Aquatic Control Engineering
Ireland Sales Manager
October 2016 - May 2018 (1 year and 7 months)
Cork, Ireland
Aquatic Control Engineering offer consultation, design, supply, project management and installation of high quality, low maintenance water level control equipment for drainage, flood alleviation/prevention, water conservation and water process/treatment within the B2B industry. ACE also provide specialist fish migration solutions.

The company were looking to see if an Irish branch was a permanent viable growth strategy, and I was placed there for a year to explore this possibility.

Duties included market analysis, building relationships with potential customers and delivering key messages in presentations for the company. I helped lead on exploring new business opportunities for the company and produced a lengthy report of my findings. Some large-scale sales came to fruition thanks to the inroads I made during my time in Ireland.