Emma W.

Messaging and go-to-market strategist helping startups and tech companies clean up messy messaging and turn their websites into clear, conversion-ready assets.

Recently, I took an InsureTech start-up from zero customers to insuring over $1 billion in revenue in just 6 months – and helped drive 25X growth in organic traffic through conversion copy & SEO content.

Whether it’s turning technical products into language that’s on their level or finding your value proposition, I specialise in messaging strategy and sales copy that connects, converts, and drives consistent growth.

What can we work on together?

– Positioning and messaging strategy

– Ideal customer personas

– Website copy

– Sales and landing pages

– Funnel and email copy

– LinkedIn ghostwriting for founder-led growth

With 6+ years of experience, tried and tested messaging-finding processes, and exceptional client experience workflows, I've helped bootstrapped startups to multi-national enterprises hit their growth goals. I'd love to do the same for you.

Here’s what one client had to say:

“We have worked with many freelancers and agencies over the years and Emma is by far at the top of the deck of anyone that we have engaged with on a project. If you are looking for someone who is genuinely curious about understanding your business to make the right connections in your messaging . . run, don't walk in her direction."

And Another:

“Emma's process was transparent and smooth. Emma truly listened to our needs, resulting in copy and page layout that captured our brand voice and greatly enhanced the page flow. We saw increases in conversions from day one!...BTW the landing page converted well from our newsletter! Booked over 40 calls!”

Want to chat about how I can help you? Send me a message about your project.