Description

I help companies build brands and growth engines, from early-stage startups to scaling teams.

Most recently I was on the founding team at synch, an AI dating coach, where I built the brand from zero: positioning, voice, visual identity, content, and the growth playbook that actually brought users in. Before that I worked on a large-scale city super-app in Istanbul, leading marketing across a product used by millions, so I am as comfortable at the messy zero-to-one stage as I am operating at real scale.

What I do for you depends on where you are, but it usually comes down to three things: figuring out who you are and how to say it, getting the right people through the door, or building the content engine that does both. I work closely with founders and marketing teams alike, and I care about results you can see, not decks nobody reads.

I work in English and Turkish at native level and German conversationally, so I am a natural fit if you are moving between the DACH and Turkish markets, or just want someone who can operate across both.

Outside work I am a former racing driver and still follow the car world closely, which is probably why I am happiest when things move fast and get a little competitive.

Industry field of expertise

Languages

English
Native or bilingual
Turkish
Native or bilingual
German
Conversational

Workplace preferences

Can work on-site

Berlin (up to 50km)

synch AI
Marketing Lead & Founding Team Member
October 2025 - Today (8 months)
Built the brand and growth engine from zero. 10K+ downloads, 5K+ active users, $2 CPA in the US within months.
• • Built brand identity, positioning, and tone of voice for an AI-powered dating platform from zero.
• • Developed full GTM strategy covering channel mix, messaging framework, and launch sequencing.
• • Leading content strategy and user acquisition planning ahead of full product launch.
• • Equity-holding founding team member contributing across marketing, growth, and product narrative.
Growth hacking Go-to-Market Strategy branding marketing strategy SEO
Destiny Diversity Academy
Language & Relocation
CULTURE
November 2024 - October 2025 (11 months)
Berlin, Germany
• • Full-time intensive German language course in Berlin (DDA), reaching certified B1(TELC) level.
• • Concurrent period of relocation and integration into the Berlin professional ecosystem.
KOBIL GmbH
Marketing Executive
January 2022 - October 2024 (2 years and 9 months)
İstanbul, Türkiye
• • Led brand strategy and full-funnel digital campaigns for Istanbul Senin City SuperApp, achieving 30% growth in downloads within 6 months; platform scaled to 5M+ downloads and 3M+ users.
• • Owned agency relationships and external communications, driving consistent brand positioning across all channels and markets.
• • Secured key municipal and private sector partnerships that expanded campaign reach and commercial impact.
• • Collaborated with UX/UI teams to improve app onboarding and flows, increasing user retention by 15%.
• • Led end-to-end product launches including GTM planning, international expo presentations, and cross-functional coordination.