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Erika M.EM

Erika M.

🌸Digital Marketer | Copywriter | Brand Strategist

€405/day
London, GB
3-7 years

Average response time: 1 hour

About Erika

I don't just understand your audience, I am your audience.

With 7+ years in the beauty industry, 5 years as a digital marketer, I know what strategies generates customers.


What I do:
I create social media strategies, email campaigns, and landing pages that reflect your brand values and performs well.

My approach combines creative storytelling with data-driven strategy, so your content is valuable.


Recent wins:
  • Increased Instagram reach by 5,300% for an Orlando beauty salon in 30 days.
  • Managed social content and community for luxury beauty brands like Klever Beauty Box.
  • Built launch campaigns for tech and EdTech companies (NetSupport, 247Connect).
  • Created high-converting landing pages and email sequences for Tanrevel and others.

Let's work together if:
  • You're launching a new product and need a cohesive campaign (social, email, landing pages).
  • Your social media feels stale and you want content that actually grows your audience.
  • You need landing pages or emails that convert browsers into buyers.
  • You want someone who understands beauty/wellness on a deep level not just surface trends.

What makes me different:
I didn't just learn beauty from courses. I learned it on the salon floor, behind the makeup counter, freelancing and in 3 years of writing for beauty brands. I speak your industry's language because I've lived it.

I bring a unique blend of creativity, strategy, and industry knowledge So, whether I am writing beauty blogs, developing brand strategies, or writing persuasive copy, I help brands connect with their audience and achieve their goals.


Outside of work, you'll find me crocheting, painting or writing poetry.
  • English

    Native or bilingual

  • Portuguese

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • Freelance
    Digital Marketer
    March 2025 - Today (1 year and 3 months)
    I support lifestyle, beauty, and wellness brands with strategic solutions to drive growth.


    My work includes:
    - SEO-driven content
    - Email marketing
    - Social media marketing
    - Website optimisation

    +MORE.

    I'm often collaborating with designers and developers to align messaging with brand goals. With a focus on storytelling and conversion, I blend creativity with data to help brands grow their digital presence.
    SEO User Experience Design Content marketing brand development affiliate marketing
  • Freelance
    Copywriter
    December 2020 - Today (5 years and 6 months)
    London, United Kingdom
    • Produced SEO-optimized blog posts, product descriptions, landing pages, social media copy and email newsletters for clients across lifestyle and beauty.
    • Delivered ghostwritten articles seamlessly incorporating clients' keywords and tone of voice.
    • Developed high-quality, SEO-optimized blog posts informed by detailed SEO research.
  • Beechwood Property Services
    Compliance Assistant
    January 2020 - March 2020 (2 months)
    • Supported contract mobilization by managing documentation and procedural requirements.
    • Prepared and submitted accreditation and award applications, ensuring compliance with industry standards.
    • Provided administrative support, ensuring operational efficiency.

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Education

  • BSc Politics and International Relations
    University of Manchester
    2018
    BSc Politics and International Relations
  • AABB
    Quintin Kynaston Community Academy(2013
    2015
    AABB

Certifications

Skill set

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