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Erik GruwelEG

Erik Gruwel

Independent CFO & Finance Transformation Partner

€1,736/day
Laren, NL
15+ years

Average response time: 1 hour

About Erik

I am an independent CFO and finance transformation partner with extensive experience supporting scale-ups, PE-backed and complex organizations through periods of growth, transformation and change.

I typically work with executive teams and investors on situations such as finance transformations, post-merger integrations, performance improvement programs, operating model redesign and financing events. My background combines strategic leadership at Group CFO level with a very hands-on execution style, enabling me to quickly diagnose issues, align stakeholders and deliver tangible business impact.

Over the past years I have led large-scale transformations in international, multi-entity environments, including building and restructuring finance organizations, improving EBITDA and cash performance, implementing new finance systems and supporting M&A and integration processes.

Clients engage me when they need senior, pragmatic CFO-level support for complex challenges where speed, ownership and accountability are critical.
  • Dutch

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Laren (up to 50km)

Experience

  • CFO Excellence
    Founder & Interim Chief Financial Officer (CFO)
    January 2025 - Today (1 year and 5 months)
    Laren, Netherlands
    Provide selective CFO and interim mandates to mid-market and PE-backed businesses focused on value creation, M&A readiness, cash improvement, and performance steering.
    Chief Financial Officer Value Creation
  • Landal
    Interim Finance Director – Business Control & Value Creation
    HOSPITALITY
    January 2025 - September 2025 (8 months)
    Amsterdam, Netherlands
    • - Leading the Business Control & Value Creation function in the newly merged Landal & Roompot, building a high-performing team to provide strategic insights and drive value creation in a KKR-backed environment.
    • - Developing and implementing a business planning framework, ensuring alignment between financial strategy, commercial priorities, and operational execution.
    • - Acting as a strategic business partner to the leadership team, embedding financial insights into decision-making and supporting data-driven growth initiatives.
    • - Driving cross-functional collaboration to enhance performance management, improve forecasting accuracy, and identify opportunities to optimize profitability.
    • - Supporting the CFO in shaping and executing the company's financial strategy, focusing on long-term value creation, synergy realization, and business transformation in a dynamic, post-merger setting.
    post-merger integration Value Creation Chief Financial Officer Controlling and Performance Management Systems
  • HousingAnywhere
    Group Chief Financial Officer (CFO)
    TECH
    May 2023 - January 2025 (1 year and 8 months)
    Rotterdam, Netherlands
    Group CFO (HousingAnywhere)

    • Delivered EBITDA transformation from –20% to +20% within 18 months through disciplined cost structure redesign, pricing improvements and commercial ROI management.

    • Drove revenue growth from single digits to 20%+ YOY via zero-based growth initiatives and organisational redesign.

    • Secured €26M in debt financing to support acquisitions; led financial due diligence and integration.

    • Built a high-performing Finance, Legal & IT organisation; implemented internal controls and delivered first EY-clean audit.

    • Modernised FP&A, forecasting and dashboards, improving transparency and decision velocity.
    Chief Financial Officer Finance Transformation Fundraising

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Education

  • European Finance
    2013
    European Finance
  • CEDEP - Executive Development
    Fontainebleau
    CEDEP - Executive Development

Skill set

Categories