- Rugbytots Brighton, Eastbourne, Lewes & WorthingDirector/Owner - Rugbytots Brighton, Eastbourne, Lewes & WorthingNovember 2018 - July 2022 (3 years and 8 months)Brighton, UKI acquired Rugbytots Brighton & Worthing in 2018, and built a successful franchise, doubling its business value in just four years and selling the franchise to the new owner in July 2022. My vision was to build the business and increase enrolments by devising a multi-channel marketing strategy and owning a greater share of Sussex through purchasing new franchise areas including Eastbourne & Lewes. I sold the franchise to its new owner with 250 plus Rugbytots at weekend classes, in school and nurseries, along with eight fully qualified Rugbytots coaches.-Delivered business growth building from 80 Rugbytots in 2018 to over 250 Rugbytots by July 22-Commercially minded, managed the sale of the business, and secured new franchise owner. A successful handover achieved in record time of 6 weeks along with a full marketing strategy and clear communication to parents, press, coaches, and venues-Delivered multi-channel marketing campaigns to increase enrolments regionally through offline/online activities-Managed Facebook and Instagram social accounts offering a mixture of regional and national content-Partnered with local sixth form colleges and universities to provide first employment opportunities and mentor for student careers development-Pitched to local authorities and successfully received a sizable funding grant during COVID, which was not originally applicable to our type of business-Doubled weekend class numbers both digital and in person over COVID by adjusting class programmes to align with government guidelines-Coached 1,654 children at 16 schools teaching transferable skills (kick, catch & pass) before the Japan RWC-Forged regional partnerships with Sussex Rugby clubs to provide a path for Rugbytots who wished to continue in the sport
- Virgin ActiveLevel 3 Personal Trainer & Master PT at Virgin ActiveApril 2021 - November 2021 (7 months)Brighton, Brighton and Hove, England, United Kingdom-Previously a Senior member of the Virgin team and Master Personal Trainer at Virgin Active Falmer-KPIs to secure a minimum of one client per week building client base to twenty clients in first 3 months-Consecutively a top three leader board Personal Trainer securing the newest PT business & leads each month-Retention campaign post lockdown attracting 150 members to accept free PT sessions and managing the communication, marketing & delivery-Spinning instructor with class numbers at 95% compacity (built from the ground attracting male/female split)-Managing client emotion and listening carefully to needs including goals and emotional barriers to their fitness-Virgin Active Falmer closed its doors in Nov 21, and I retained fifteen clients who became loyal freelance clients-Freelance group exercise lead for PT group sessions both digital and in person, strength classes, spinning and HIIT
- Eunoia Agency - The B2B Marketing & Technology SpecialistsOwner/DirectorJanuary 2015 - April 2021 (6 years and 3 months)101 S Jordan Creek Pkwy, West Des Moines, IA 50266, USAEunoia Agency was a boutique agency which provided product management, digital technology consultancy and B2B/B2C marketing services to businesses of all sizes and across multiple sectors. I helped clients to overcome their business challenges and optimised their marketing strategies.-Delivered multi-channel B2B / B2C acquisition campaigns for clients in fintech, fitness and proptech-Designed email and SMS copy for tech start up Mintus.com who provide shares in artwork including Warhol-Outbound email marketing to support the launch of software platforms for Black Swan, Everline & Vesta-Email automation marketing support, designing prospect communication flows for Everline/ezbob/Vesta-Multi-channel communication strategies for campaign scripts, Q&As & team briefings at Everline/ezbob-Event manager at multiple global expos designing 'plug & play' strategies to meet new business & event objectives
Welcome to Esther's freelance profile!
Esther Cochrane
- Suggested rate€409 / day
- Experience8-15 years
- Response rate100%
- Response time1 hour