About Evgeniya
A forward-thinking and creative Content Marketing Manager with 3+ years’ proven experience in developing various marketing, content and communications strategies in the fashion and e-commerce industries. Proven track record in delivering a data-driven, measurable and SEO-led content marketing strategy at large scale and driving awareness and consideration strategies. Known for strong copywriting skills and coordinating with stakeholders. Skilled in producing engaging content and editorial plans, editing for various digital platforms, measuring results and running successful marketing and SMM campaigns, which resulted in growth of
traffic and customer acquisition. Well in an ever-changing environment, with experience of successfully managing a portfolio of 5 websites and with strong commercial acumen. Brings excellent communication and leadership skills.
English
Native or bilingual
Russian
Native or bilingual
German
Basic
Remote only
Primarily works remotely
Experience
- THG IngenuityLuxury Brands Content ExecutiveRETAIL (LARGE RETAILERS)October 2022 - Today (3 years and 8 months)Creating concise, accurate and short product description that reflects a strong customer awareness of a product and demonstrates good brand knowledge (Calvin Klein, Barbour International, Polo Ralph Lauren, Ted Baker, etc): the average number of SKU published per day is around 20-25.•Conducting trends, industry and brand research to keep copies up-to-date.•Working closely with trader and other content teams to organise and prioritise content ahead of deadlines and launches.
- LOOKFANTASTIC RussiaTranslation and Content ExecutiveRETAIL (LARGE RETAILERS)September 2021 - October 2022 (1 year and 1 month)Manchester, United KingdomPosition - Translation and Content ExecutiveAccurately translated and reviewed product description content and 15+ landing pages (Estee Lauder, MAC, Yves Saint Laurent, Kerastase, Clinique, NuFace, etc) using accurate SEO keyword research to appear on website brand pages: increased sales by 4 times during 6 months.•Developed ideas for the local market and researched, wrote and published 3 blogs posts weekly: increased readability and visibility by 27% during 6 months.•Localised trend research in the local market to increase brand awareness and customer appeal.•Created and optimised 46 blog posts and on-site content according to the internal linking plan.•Supported the Content cluster project: was shortlisted in the European Search Awards 2022.
- StacktContent WriterTRANSPORTATIONJune 2021 - October 2021 (4 months)London, UKMoving and storage tech company for personal and corporate needs that secures £500,000 funding from Haatch, ZAKA Startups and Metropolis Ventures after 12 months of operation.Position - Content Writer•Created a full social media content strategy for company's Instagram based on company's business strategy.•Prepared competitor analysis to achieve the biggest page reach and audience engagement.•Delivered audience-led creatives and developed the visual identity of the company using graphic design tools.•Edited Instagram copy and supported the ad hoc copy requests when necessary including web design creatives.
Recommendations
Be the first to recommend Evgeniya
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master of ArtsAarhus University2020MA in European Studies
- Bachelor Degree in Linguistics and Translation StudiesPushkin Leningrad State University2018Bachelor Degree in Linguistics and Translation Studies