About Ewelina
Most eCommerce SEO problems aren’t just ranking issues — they’re data, crawlability, and site architecture problems that prevent products from being discovered.
I help eCommerce brands uncover what’s really limiting their organic growth by combining technical SEO, search data analysis, and automation to identify opportunities hidden in large product catalogues and search data.
With 7+ years of experience across eCommerce, SaaS, and enterprise websites, I specialise in analysing large datasets, diagnosing technical issues, and turning insights into clear strategies that increase traffic, product visibility, and revenue.
Results I’ve delivered
✔ +39% MoM / +46% YoY organic transactions for a UK fashion eCommerce brand
✔ +69% revenue YoY for an SME through technical and on-page optimisation
✔ +296% non-branded traffic growth for an eCommerce brand
✔ +509% organic clicks for a financial services site
I’ve worked both agency-side and in-house, delivering SEO strategies for eCommerce brands with large catalogues and complex site structures.
I’m also active in the SEO community:
Speaker at BrightonSEO / MeasureFest
Judge at the Global Business Tech Awards
Podcast guest and contributor to SEO industry events
How I help eCommerce brands
Technical SEO
Technical SEO audits for eCommerce platforms
Crawl optimisation for large product catalogues
Faceted navigation & indexation strategy
Core Web Vitals optimisation
Structured data implementation
Site migrations and replatforming
eCommerce SEO Data Analysis
Search Console product and category analysis
Keyword opportunity modelling
Product and category page optimisation insights
Competitor and marketplace analysis
Automation & Reporting
Python automation for SEO workflows
GA4 and Search Console dashboards
Power BI / Looker Studio reporting
Tools I Use
Screaming Frog • OnCrawl • Sitebulb • Ahrefs • Semrush
GA4 • Google Search Console • Google Tag Manager
Python • MySQL • Power BI • Looker Studio
Polish
Native or bilingual
English
Fluent
German
Fluent
Remote only
Primarily works remotely
Experience
- Dunelm FurnishingsSEO ManagerE-COMMERCEDecember 2023 - February 2025 (1 year and 2 months)Leicester, United KingdomProviding support to 3 SEO Specialists and Junior Specialists, delegating tasks, and liaising between stakeholders:
- Scaled new page creation to target high intent keywords
- Automated processes to improve efficiency
- Educated junior team members
- SALT.agency,Senior SEO ExecutiveE-COMMERCEOctober 2022 - August 2023 (10 months)Leeds, UKResponsible for strategy, implementation, monitoring, reporting and client communication for a number of eCommerce, SaaS, SME accounts, as well as mentoring junior team members.
- Increased revenue by 69% YoY for a SME by focussing on technical and on-page SEO
- Supported a number of migrations (domain changes, platform changes) to boost revenue
- Improved efficiency by 98.5% by adopting automation (Python) for SEO tasks, e.g. internal linking opportunities
- Mentored junior and senior team members
- SEO with EWESEO& Data ConsultantSOFTWARE PUBLISHINGAugust 2022 - Today (3 years and 10 months)Providing ad-hoc support: from identifying the objective, collecting and preparing the data, analysing, visualising it, and interpreting the results and providing actionable recommendations to support organic growth:
- Increased organic transactions by 39% and 46% MoM & YoY respectively for a UK e-com fashion brand
- Increased organic clicks driven by generic terms by 26% YoY for a UK e-com soft furnishings brand
- Reduced crawl bloat by 65% for a SaaS brand
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Education
- Master's DegreeUniversity of Warsaw2015Master's Degree in Applied Linguistics (German & English)