Skill set (11)
Fabienne in a few words
I am a marketing professional with over 10 years experience in branding, digital and direct Marketing. I've been supporting for the past 3+ years one of the biggest technology/consultancy firm as a Project Manager. I have excellent organisational skills, can manage many projects at the same time with confidence and confortable working under pressure.
Experience
- AccentureGrowth Opportunity Marketing Project ManagerOctober 2019 - Today (5 years and 8 months)London, UK-Work closely with Accenture Marketers and Deal teams to offer integrated strategic marketing campaigns for Accenture's most important deal pursuits (supporting deals in Europe, North America, APAAC)-Support deals in the Health, Consumer goods, Natural resources, Travels, Public service industries...-Manage a team of creatives (Creative Directors, Copy strategists, Designers).-Ensure successful program completion in terms of quality, effectiveness, time and budget.-Manage and forecast marketing budget for assignments and ensure that leadership is kept appraised of progress against budgets and timelines.
- Grace BelgraviaHead of MarketingApril 2018 - February 2019 (10 months)London, UKStrategy:• Develop the strategic approach preparing full company-wide integrated marketing plans and partner with cross-functional teams to build optimal channel marketing mix and supporting campaigns• Analyse ROI of launched initiatives and drive improvements through scalable, efficient new processes to optimise our resources• Working with HoD to create meaningful marketing strategies, identifying initiatives to drive engagement and sales internally/externally• Ensuring customer acquisition, retention and enhancement strategies are in place and regularly reviewed. Main objectives are to maximise customer retention rates & lifetime value with the acquisition of new members• Providing strategic oversight for the customer journey, creating different engagement models for our database of customers• Developing a customer centric culture to deepen engagement. Working closely with cross functional teams to recommend and implement strategies for scalable customer engagement Branding/positioning:• Overseeing the full rebranding and repositioning for the Club• Coordinate campaigns in creating and executing innovative advertising to achieve business goals• Manage external & internal agencies and creative partners• Working closely with in-house designer to ensure marketing collateral is produced to the highest standard and accurately reflects the brand Digital/Direct:• Identify new revenue streams and effectively target and engage with new audiences• Identify new partnerships and opportunities for cross promotion with luxury brands, businesses and hotels (Boodles, Chloe, Hari Hotel etc)• Grow the Club online platform, closely monitoring content to ensure the site is informative, engaging and ranking well and driving new business to Grace• Closely monitor analytics, CTR alongside conversions• Managing and developing e-commerce with support from relevant departments• Working closely with an external agency for all digital promotion (SEO, PPC, Lead Generation)
- Hotel Café Royal (London) / Hotel Lutetia (Paris)Marketing ManagerFebruary 2016 - April 2018 (2 years and 2 months)Regent St, Salt Lake City, UT 84111, USABranding:• Working closely with the Brand Director to advise on brand creatives• Making sure all new brand guidelines are properly used and implemented• Lead and manage the brief, concept and delivery of all internal and externalbrand marketing campaigns• Monitoring the good implementation of our brand standards Creative:• Driving global creative marketing projects and strategies• Creation of brochures, flyers and promotional leaflet for Private Members Club• Briefing external creative agencies when needed Direct Marketing:• Leading a 360 marketing strategy for the opening of hotel Lutetia•PR Digital Marketing:• Management of the new website• Management of creative agencies when needed• Leading the online content strategy and managing social media channels
Recommendations
Education
- Lean Six Sigma Black Belt, Lean Six Sigma, Lean Six SigmaBMGI2012Lean Six Sigma Black Belt, Lean Six Sigma, Lean Six Sigma
- Master of Science (M.Sc.), International Marketing and Business Development, International Marketing and Business DevelopmentSKEMA BUSINESS SCHOOL2011Master of Science (M.Sc.), International Marketing and Business Development, International Marketing and Business Development
- Bachelor's degree, Event communication, Event communicationIUT Sophia Antipolis2009Bachelor's degree, Event communication, Event communication
- Bachelor of ScienceFaculté de Lettres, Arts et Sciences Humaines2008Bachelor's degree, Science of Communication, Science of Communication