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Malt Strategy
Fadi G.FG

Fadi G.

CRM & Lifecycle Marketing Consultant

€400/day
Paris, FR
3-7 years
Customer Loyalty/ Retention
Marketing Automation
Email marketing
Data analysis
Social media

Average response time: 1 hour

About Fadi

I help subscription and digital brands reduce churn, grow revenue, and build lifecycle programmes that actually work.
Over the past 4 years, I've led CRM and retention strategy for some of France's most recognised media brands — managing 35,000+ subscribers across Jeune Afrique and The Africa Report, consistently exceeding revenue targets, and building automated journeys across email, push, and in-app from scratch.
What I bring that most CRM consultants don't: I combine data rigour with creative instinct. I don't just optimise open rates — I think about the relationship between a brand and its audience, and I build systems that reflect that.
I work remotely with startups, scale-ups, and media or culture brands who need senior CRM expertise without the full-time hire. My sweet spot is subscription businesses, but I'm equally comfortable in D2C, music, or lifestyle brands where audience engagement is everything.
What I can help you with:

CRM audit & quick wins (where are you losing revenue right now?)
Lifecycle strategy & automation (onboarding, retention, winback)
Email & push campaign strategy and execution
Churn analysis and reduction roadmap
CRM tool setup and optimisation (Brevo, Mailchimp, Chargebee)
Press and Media
Sports
Food and Beverage
Social Networks

  • English

    Native or bilingual

  • Arabic

    Native or bilingual

  • French

    Conversational

Remote only
Primarily works remotely

Experience

  • Jeune Afrique
    Senior Marketing Project Manager – Retention & Lifecycle
    January 2025 - Today (1 year and 5 months)
    Paris, France
    As part of the B2C Marketing team, I lead subscriber retention and revenue optimization projects across both Jeune Afrique and The Africa Report, with a focus on lifecycle marketing, product evolution, and data-driven engagement strategies. Key responsibilities & achievements:
    • • Lead the planning and execution of subscriber retention and engagement initiatives (onboarding, dunning, lifecycle campaigns). -Oversee a portfolio of 35,000+ active subscribers across two flagship digital media brands.
    • • Collaborate with the CVM lead to design and launch performance-driven strategies, overachieving monthly retention revenue targets: 119% in January, 118% in February, 110% in March, and 103% in April.
    • • Drive initiatives to reduce churn and improve LTV and ARPU through automation and segmentation. -Implemented retention workflows that reduced monthly churn by 3.2 points, contributing to a 7% increase in net subscriber retention over Q1
    • • Partner with Product, Editorial, Data, and Acquisition teams to optimize the end-to-end subscriber experience.
    • • Analyze campaign performance and subscriber behavior using GA, Data Studio, and Chargebee.
    • • Contribute to subscription product roadmap (UX flows, pricing models, migration strategies).
    • • Handle subscriber communications and manage issue resolution across support channels.
    • • Benchmark and implement best subscription and loyalty marketing practices from leading digital media platforms.
    Marketing Automation Email marketing Customer Loyalty/ Retention customer service CRO
  • Jeune Afrique
    Marketing Project Manager
    November 2023 - January 2025 (1 year and 2 months)
    Paris, France
    • • Defined and executed a full-funnel conversion strategy across audience segments, channels, and sources, leading to measurable uplift in subscriber acquisition.
    • • Managed product revenue and controlled campaign-related expenses to ensure profitability and ROI.
    • • Planned and launched special acquisition campaigns aligned with the commercial calendar, contributing to a monthly increase of ~15% in new subscriptions.
    • • Collaborated with the Customer Value Manager to develop and test subscription offers, improving ARPU and reducing trial drop-off rates.
    • • Led the Paid Ads strategy across Google and Meta platforms, optimizing performance through continuous A/B testing and retargeting.
    • • Developed retention workflows (email, in-app, promotions) that helped reduce churn by an estimated 10% over 3 months.
    • • Conducted customer and prospect research via surveys and interviews to guide offer design, pricing, and UX improvements.
  • Jeune Afrique
    Junior Marketing Project Manager
    February 2023 - November 2023 (9 months)
    Paris, France
    • • Assisted in the planning and execution of marketing campaigns to increase visibility and brand awareness.
    • • Contributed to SEO, SEM, and email marketing efforts, improving site traffic and engagement.
    • • Analyzed customer behavior and performance data to optimize digital strategies.
    • • Supported content creation across social media platforms to drive community engagement.
    • • Helped manage vendor relationships and coordinated cross-functional efforts with editorial and sales teams.
Check out Fadi's experience

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Education

  • Master of Science
    Toulouse Business School
    Master of Science
  • Bachelor's Degree in Electronic
    Princess Sumaya University for Technology
    Bachelor's Degree in Electronic

Skill set

Reporting
Mailchimp
Brevo

Categories