Description

🚀 I help B2B startups and scaleups generate demand, build pipeline that converts, and scale revenue — across outbound sales and growth marketing. With 9+ years in B2B tech — including 5 years in startups leading new business, expansions, and GTM launches — I now work as a fractional consultant focused on sales execution, demand generation, and marketing strategy.

My experience spans full-funnel ownership and strategic accounts across EMEA, US, and APAC — from early-stage to post-Series A teams.

⚡️ Common challenges I solve:

Flat pipeline or poor conversion → unclear ICP, weak messaging, or no repeatable motion
Inbound falling short → paid campaigns not converting, organic not scaling
GTM gaps → no structured acquisition strategy or siloed execution
Founders stuck in sales → no playbooks, no leverage, no visibility

🏆 What I’ve delivered:

Built £1M+ outbound pipeline from scratch (ICP, messaging, channel, playbook)
Delivered award-winning SEM campaigns (4.5x ROAS) for premium and SaaS brands
Increased organic traffic by 70% post-site migration through SEO and content strategy
Closed six-figure SaaS deals with HR, Ops, and Commercial buyers
Launched new service lines into untested markets and verticals

I work with early-stage B2B SaaS teams on a fractional, freelance, or project basis, bringing structure and execution to:

✅ Generate and convert demand through paid + organic channels

✅ Build and close qualified pipeline

✅ Launch new products and scale customer acquisition

✅ Align Sales and Marketing around a clear GTM motion

Let’s fix your GTM and accelerate growth — without the need for a full-time hire.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Self-employed
B2B SaaS Growth Freelance Consultant | Sales, Demand Gen & GTM Strategy
TECH
July 2025 - Today (11 months)
London, United Kingdom
Partnering with B2B SaaS startups to generate demand, build pipeline, and scale revenue through focused sales execution and growth marketing.

Brought in during periods of rapid scaling, commercial reset, or GTM transition to deliver clarity, structure, and momentum.

📌 Focus areas:
Building outbound and inbound pipeline (ICP, messaging, channel mix)
Designing and executing full-funnel demand gen strategies (SEM, SEO, content, paid social)
Developing GTM motions that align Sales and Marketing around revenue
Validating new products or segments through commercial experimentation
Revenue Management B2B saas Growth hacking Sales funnel Inbound marketing
Sonder
Strategic Growth - New Market Expansion
HEALTH AND WELLNESS
August 2024 - July 2025 (11 months)
London, United Kingdom
Joined a 3-person sales team to help drive top-of-funnel demand and build commercial pipeline during a period of GTM transition. Focused on breaking into new verticals.

📌 Key Responsibilities & Achievements:
- Generated £1M+ in qualified pipeline, owning the full top-of-funnel motion through to commercial proposal stage for mid-market and enterprise deals
- Designed and executed outbound campaigns via cold calling, personalised emails, social selling, and referral networks
- Developed persona-specific messaging and sales assets to improve conversion across new verticals
- Used HubSpot CRM for pipeline tracking, segmentation, and campaign reporting
- Uncovered unmet buyer needs and translated insight into new service development and GTM strategy

Represented the company as a speaker at a major industry summit, showcasing commercial use cases and buyer trends
eduMe
Senior Enterprise Account Management | EMEA & US
EDUCATION AND E-LEARNING
May 2022 - July 2024 (2 years and 2 months)
• Led strategic growth across all global enterprise accounts (70% of company ARR) during a high-growth period. Focused on retention, onboarding, and post-sale commercial expansion
• Retained 'at-risk' revenue by repositioning value, securing exec alignment, and expanding use cases
• Led renewal negotiations and procurement processes across multiple regions
• Delivered 9 internal training sessions on commercial best practice
• Rolled out onboarding and success plan processes, and designed expansion playbooks
• Prospected into new divisions to drive multi-year, six-figure upsells