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Fatma BelbahiFB

Fatma Belbahi

CFO | Product | Ops

€500/day
Zurich, CH
15+ years

Average response time: 1 hour

About Fatma

Hands-on interim leader with 15+ years across fintech, banking, and entrepreneurship. I step into complex or scaling environments to bring structure, align product and finance, and drive execution. Unique blend of CFO leadership, product ownership, and founder experience, enabling fast diagnosis of issues and pragmatic delivery of scalable solutions. Proven track record in launching products, optimizing operations, and supporting growth phases (incl. fundraising and transformation).
  • English

    Native or bilingual

  • French

    Native or bilingual

  • German

    Conversational

  • Spanish

    Conversational

Can work on-site
Zurich (up to 50km), Lausanne (up to 50km)

Experience

  • Circle Toys
    Founder / CEO
    E-COMMERCE
    October 2022 - Today (3 years and 9 months)
    Zurich, Switzerland
    • Built and operated e-commerce business end-to-end
    • Owned product, pricing, supplier management and customer experience
    • Led marketing and growth initiatives (acquisition, partnerships, campaigns, content)
    • Reduced operational workload by 70% through AI-based automation
    • Drove continuous improvement through data-driven decisions
    AI Automation Product management Marketing SEO Shopify
  • Switzerlend AG (Lend.ch)
    CFO & Product development
    BANKING AND INSURANCE
    October 2017 - October 2022 (5 years)
    Zurich, Switzerland
    • Closed two funding rounds (CHF 7M), leading investor materials and financial models.
    • Built financial, HR, and governance foundations to support scale.
    • Established KPI, forecasting and financial frameworks to support scaling
    • Led conception and launch of a new SME loan product from business case, to MVP and rollout.
    KPIs and Metric Definition and Monitoring Business model Chief Financial Officer Product management Reporting
  • Cembra Money Bank
    B2C Digital Solutions Leader
    BANKING AND INSURANCE
    July 2016 - October 2017 (1 year and 3 months)
    Zurich, Switzerland
    • Led digital product strategy for core B2C platforms (web, mobile, payments).
    • Team manager responsible for Content Management, User Experience and Digital Innovation.
    • Led the new mobile application Design and User Experience testing for implementation
    • Managed cross-functional teams (UX, content, delivery).
    • Owned digital roadmap, budget, and website relaunch.
    • Drove customer-centric digital innovation through data, usability testing, and experimentation.
    Digital Transformation Product management product owner Web analytics Figma

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Education

  • Master in International Business
    Macquarie University
    2007
    Master in International Business
  • Bachelor in European Business
    Oxford Brookes University
    2006
    Bachelor in European Business

Skill set

Categories