Fausto Appiolaza

Whilst I work on landing my next leadership role, I'm actively supporting a range of companies to raise their brand presence. Services include developing brand architecture, positioning and visual identity, streamlining internal brand creative operations and tooling, and marketing advisory on GTM strategy.

Digital Campaign * Team Leadership * Agile Methodology * Experiential Innovation * Launch Plan * Marketing Strategy

I managed a team of 4 x Social marketing managers and circa 50 external partners across three external agencies (Research, creative, media).

I led the social & digital marketing strategy for Prime Video Spain, developing a Social tone of voice for all communications and educating internal and external stakeholders through use cases. I led presentations to C-level executives on creative proposals and tone-of-voice and brand architecture. I drove big ideas in collaboration with internal stakeholders, and led development of a robust social creative framework and approach for operating processes, reporting & metrics and internal collaboration mechanisms.

Strategic Marketing * Content Marketing * Product Launch * Media planning *Marketing Budgets

• Led, managed and delivered circa 12x £2MM high-profile consideration and digital campaigns working with multiple stakeholders both internal and external to get the campaign from brief to execution.I defined and implemented launch plans including Audience segmentation, briefs and GTM plan.

• Thorough understanding of campaign metrics, I crafted thorough campaign reports extracting and sharing insights on performance for campaign calibration whilst live, and future optimisations.

• I have briefed, creatively directed and supervised international shoots for audiovisual assets development and production working with creative, media and research agencies particularly in campaign planning.

• Developed thorough post-initiative reports (post-mortem) tracking marketing activity impact for campaign calibration, extracting learnings for future implementation.