About Fawad
English
Fluent
Urdu
Fluent
Experience
- Eckoh plcReporting AnalystTECHJanuary 2015 - January 2026 (11 years)Hemel Hempstead, United KingdomDelivered analytics solutions across large-scale datasets (5M+ daily interactions), enabling real time operational and commercial decision-making. Developed forecasting models (ARIMA, Prophet, Random Forest) to predict demand and support workforce and performance planning. Analysed behavioural and operational data to identify trends impacting service performance and revenue outcomes. Built interactive dashboards (Power BI, Tableau, DOMO) to support senior stakeholders with actionable insights Automated ETL pipelines and reporting workflows, reducing manual processing and enabling deeper analytical focus.Produced senior-level reporting to support strategic planning and performance optimisation Collaborated cross-functionally to deliver data solutions aligned with business and client objectives.
- WorldpayMI AnalystTECHJuly 2011 - August 2014 (3 years and 1 month)Grimsby, United KingdomAnalysed merchant transaction data and card terminal performance to identify revenue trends and commercial opportunities. Evaluated and optimised commission structures, aligning sales incentives with high-value and recurring revenue streams. Segmented merchants based on transaction behaviour and value, enabling targeted sales strategies and improved performance. Delivered insights that influenced pricing, incentives, and revenue strategy. Built dashboards and reports tracking sales performance, revenue contribution, and merchant activity. Partnered with sales and management teams to improve conversion, retention, and revenue generation. Automated reporting processes, increasing efficiency and enabling more advanced commercial analysis.
- WickesCommercial AnalystRETAIL (LARGE RETAILERS)March 2009 - July 2011 (2 years and 4 months)Harrow on the Hill, United KingdomDelivered sales and performance analysis across 195 stores, supporting commercial decision-making.Analysed product categories, refunds, and stock loss to improve profitability.Built automated reporting solutions and dashboards for business users.Conducted basket and transaction analysis to identify customer behaviour trends.
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Education
- Microsoft Fabric (Certification Candidate - DP-600)Microsoft Fabric (Certification Candidate - DP-600)
- Power BI Data Analyst (Certification Candidate - PL-300)Power BI Data Analyst (Certification Candidate - PL-300)