Description

Hello!

I'm an experienced freelance illustrator with a background in design and advertising.

I have worked in various industries such as Fintech, charities, Consumer brands, hospitality and more.

I've had the privilege of working on rebrands, nationwide OOH campaigns, app design, packaging and more.

I'm skilled in both vector and freehand digital, and definitely able to deliver animation ready files.

When I'm not illustrating I'm usually busy designing branding assets, such as logos or core elements and social media content for various brands.

Languages

Workplace preferences

Can work on-site

London (up to 50km)

Freelance illustrator
illustrator and Brand designer
ARTS AND CRAFTS
December 2019 - Today (6 years and 6 months)
London, UK
www.federicamartini.work
Clients and agencies I have worked for so far:
- H&K studio for Durex
- TFL
- Formroom Interior Design - various new sites launch
- GTB for Ford
- Data Design Studios - various clients And more. Projects included, brand identities, new product launches, illustration for murals, packaging, data reports covers illustration, poster leyouts for product launch, illustration for social media content, illustration for animation for e learning platforms, banners design and so on.
ScruffyDesigns.co.uk
Owner
October 2020 - Today (5 years and 8 months)
London, UK
I have finally launched my own design brand based on my illustrations. Singlehandedly managing every aspect of the business, from the initial idea, to production, marketing, Ecommerce managing, branding and so on.
KarmaRama
Creative
February 2019 - April 2019 (2 months)
London, UK

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Master's Degree, Art direction for Advertising
School of Communication Arts
2016
Master's Degree, Art direction for Advertising
Laurea, Arte e media
Accademia di belle arti Sassari
2014
Laurea, Arte e media

Federica Martini

Freelance Illustrator