About Federica
UX Design is the arrival point of a journey that saw me engaged for many years with various branches of the creative industry. It’s a discipline that immediately fascinated me because of its highly multidisciplinary nature and where I could see my eclectic set of skills finally come together.
My main strength as a designer comes from my non-traditional background, encompassing Architecture, Graphic Design, Photography, and Journalism. Such diverse experiences offered me a unique breadth of knowledge and ideal bases to leap into a multifaceted discipline like UX.
I look forward to bring my design and writing expertise into digital projects, and I am open to new, exciting collaborations that can welcome and value my unique set of skills.
Italian
Native or bilingual
English
Fluent
French
Basic
Can work on-site
Zurich (up to 50km)
Experience
- Singular AGUX DesignerJanuary 2021 - Today (5 years and 5 months)Zürich, SwitzerlandI contributed to the design and concept development of a cloud-based software for BIM quality assurance with responsibilities including:• Working alongside managers and developers in the definition of new features for the software – including a new onboarding experience and a sharing function• Turning the developers' briefs into user flows, sketches, wireframes, and prototypes• Organising and running design workshops and contributing to a Design Sprint as the main designer• Researching pattern libraries and laying the bases of a brand new design system
- Singular AGUX Design InternJanuary 2021 - January 2021Zürich, Switzerland• Redesigned selected pages of Singular's website by proposing new solutions that ease navigation and allow an immediate fruition of content – desktop + mobile• Analyzed the existing onboarding pattern from the website to the software, identifying its weaknesses, and proposing a new, simplified pattern
- Isola Design District | Based Architecture | La Casa in Ordine | FreelanceJournalist and Communication SpecialistJanuary 2016 - January 2022 (6 years)Italy• Wrote 100+ articles and press releases about architecture and design (English and Italian)• Managed the correspondence with architects, designers, and brands for interviews, publications, and events• Supported social media management and SEO optimisation• Selected and edited photos and graphics destined to publication For full access to the articles, see media below ▼
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Education
- Intensive Bootcamp, UX DesignDesignlab2021Intensive Bootcamp, UX Design
- Ph.D Candidate, Architectural History and TheoryETH Zurich2018Ph.D Candidate, Architectural History and Theory