About Federico
I develop and implement brand strategies and integrated marketing communications to support brands in the fashion, luxury, interior design and hospitality industries, enhancing their positioning, visibility and business growth.
Italian
Native or bilingual
English
Fluent
Spanish
Fluent
French
Basic
Can work on-site
Madrid (up to 10km)
Experience
- FreelanceBrand Strategy and Marketing Communications ConsultantMay 2025 - Today (1 year and 1 month)Key areas of expertise:I. Analysis & Strategy• Marketing audit and competitive analysis• Brand strategy development• Marketing plan creation and executionII. Marketing & Communications• Product marketing and positioning• Media planning and budget management• Events planning and executionIII. Digital & Content• Digital marketing strategy and supervision• Content strategy and production• Social media management (editorial planning, community building, campaigns)• eCommerce supervision (visual and content)• eMail marketing and copywriting• Influencer marketing and partnerships
- ASPESIHead of Marketing & CommunicationsFASHION AND COSMETICSMarch 2024 - December 2024 (9 months)Milan, Italy
- Developed and led integrated marketing and communication strategies to elevate brand positioning, drive customer engagement and support business growth across all channels
- Oversaw brand image, content production and messaging consistency across digital, PR, events and retail, ensuring alignment with brand heritage and values
- Managed and mentored a cross-functional team, fostering collaboration between design office, art direction, PR & social, digital, retail and wholesale functions
- Planned and executed global product launches, partnerships and events
- Analyzed market trends, consumer insights and campaign performances
- FABIANA FILIPPIDigital Marketing ManagerFASHION AND COSMETICSOctober 2022 - March 2024 (1 year and 5 months)Milan, Italy
- Built and structured the digital marketing function, supervised and organized the related workflow between Marketing, eCommerce, CRM and external agencies
- Defined the product marketing calendar and go-to-market strategy for seasonal launches
- Led the partnership with the external art director and creative agencies in the definition and execution of brand's image and content strategy, from briefing to go-live
- Structured and oversaw digital media campaigns and managed social media channels
- Led the communication strategy of special projects and partner marketing activations
- Monitored and reported on media campaigns results based on the main KPIs
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Education
- Marketing CommunicationsUniversità Cattolica del Sacro Cuore2010Master's Degree
- CommunicationsUniversità degli Studi di Padova2006Bachelor Degree