Description

I am a dynamic and creative illustrator and designer with a passion in communicating innovative ideas, processes and any type of content and information through illustration.

My goal in every commission is to bring the message to life and tell visual stories in a way that is clear, engaging and easy to understand. Examples of my work include traditional illustration commission as well as storyboards, user journeys, service maps, persona dashboards and infographics.

Some of my previous work and clients include BBC, EY, Samsung, Channel 4, Vodafone, EE, Tesco, The Guardian, Nike, Cisco, Mars, Virging Media O2, etc.

Specialties: Visual scribbling, storyboarding, Infographic design, visual user journey, illustrated service maps, mural Illustration, editorial Illustration, children books Illustration.

Languages

English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Felipe Caro Illustration
Creative Director & Illustrator
November 2009 - Today (16 years and 7 months)
Illustration, Editorial illustration, Illustration applied to branding and products, Visual scribbing (live visual note taking for meetings and conferences)
Babylon Health
Illustration Lead
January 2020 - July 2020 (6 months)
London, UK
Illustration is a big part of the Babylon Health brand and and key tool to make our service more user friendly and accessible to our customers. As part of the Design System and Service Alignment teams, my role is to develop, consolidate and maintain a cohesive Illustration system replicable across the different services and teams and that is unique to the Babylon Heath overall brand. This involves working closely with the brand, marketing, design and research teams to ensure the brand is experienced consistently both internally and externally.
EY Seren
Visual Design Lead
April 2019 - December 2019 (8 months)
As the lead of the visual design team, I manage a small group of designers and drive the Visual Design offering within the Storytelling team. My key role is to help both clients and EY stakeholders, to communicate information visually in a way that is clear, effective and engaging. This is done by bringing to life user insights, research findings, ideas, concepts and project outcomes in a visual form that tells a story such as infographics, journey maps, comic strips and live scribes.