Description

I help B2B companies clean and structure their CRM, organize their pipeline, and build simple follow-up systems so leads don’t fall through the cracks.

Most B2B companies don’t have a lead problem.

They have a follow-up and visibility problem.

Leads come in, but:

- no one owns them

- no clear next steps

- no consistent follow-up

And that’s where opportunities get lost.

What I typically work on:

- CRM cleanup (duplicates, messy data, disorganized contacts)

- Pipeline structure and lead stages

- Lead management and ownership

- Follow-up systems to improve conversion

My background is in content and lead generation, where I supported the creation of pipeline and contributed to closing deals. That experience led me into Revenue Operations, focusing on the systems behind revenue.

If your CRM feels messy or leads aren’t being followed up, I can help you fix it quickly.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Native or bilingual
Portuguese
Conversational

Workplace preferences

Remote only

Primarily works remotely

Mansueto Ventures
Community Operations Manager
January 2022 - Today (4 years and 5 months)
- Managed and optimized operational workflows across Zendesk, Airtable, and Swoogo, ensuring data consistency and visibility across systems.

- Improved internal processes by structuring workflows and eliminating operational bottlenecks, leading to a 100% backlog reduction and increased team efficiency.

- Designed and maintained structured pipelines that improved coordination between teams and enabled better tracking of ongoing activities.

- Supported scalable operations by training new team members and implementing standardized processes for consistent execution.

- Focused on improving data organization, workflow clarity, and cross-team visibility — key elements for effective CRM and revenue operations.
CRM Data Organization Workflow Optimization Lead Management Data Pipeline Revenue Operations
PDA HR Tech / Rocking Talent
Digital Marketing Analyst
January 2022 - January 2025 (3 years)
Executed a LinkedIn prospecting and content strategy that generated 28 qualified business meetings and contributed to closing 12 deals.
Supported lead management processes by organizing incoming leads, tracking engagement, and improving visibility across the funnel.
Worked closely with marketing and sales teams to ensure better alignment between lead generation and conversion efforts.
Improved SEO and content performance, increasing organic search visibility by 37.7% and LinkedIn reach by 59%, contributing to pipeline growth.
Helped structure workflows and processes to improve efficiency and consistency in campaign execution.
Gained hands-on experience understanding how lead generation, follow-up, and CRM organization directly impact revenue outcomes.
Lead Generation & Prospecting Pipeline Management CRM Coordination Revenue Operations (RevOps) B2B Marketing Strategy
PDA HR Tech
Marketing Assistant
January 2019 - January 2020 (1 year)
Supported marketing and research initiatives by analyzing market trends and identifying opportunities for business growth.
Contributed to the execution of SEO strategies in WordPress, improving content visibility and supporting organic traffic growth.
Assisted in tracking and analyzing campaign performance, helping identify areas for optimization and more efficient resource allocation.
Collaborated in the development of international content strategies, ensuring alignment with target audiences and business objectives.
Developed a strong foundation in data analysis, content performance, and marketing operations, which later evolved into a focus on CRM and revenue processes.
Market Research SEO Optimization Data analysis Content Strategy Marketing Operations