Description

I’m a Fractional Marketing Director, CMO & Brand Consultant, bringing over 20 years of experience leading global marketing, brand and digital growth for luxury, fashion, fine jewellery, interiors, beauty, drinks, and lifestyle brands.

Having held senior, global roles with Harrods, Selfridges, La Perla, Topshop, Superdry, Triumph and others, I now help ambitious early-stage and scaling businesses access big-brand strategic expertise — without the full-time cost or commitment.

I support brands to clarify their positioning, elevate storytelling and accelerate growth through clear strategy, data-driven insight and creative execution. My work often spans:

Brand growth acceleration and launch projects

Commercial marketing and channel activation planning

Content and storytelling frameworks to build equity

Paid media efficiency and audience profiling

DTC and retail partner growth development

Team leadership and special project delivery

Collaborative, strategic, and results-focused, I join businesses at pivotal times to work with founders and leadership teams to create clarity, build momentum, and drive measurable brand impact.

Available for fractional roles, interim leadership, and project-based consulting.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

ETO Wine
Fractional Chief Marketing & Digital Officer
July 2025 - Today (11 months)
London, United Kingdom
Offering consultancy services, working on a number of executions, bringing my wealth of experience in senior marketing roles to smaller brands on a fractional basis, or with larger businesses on a project basis.
Establishing brand positioning and target audiences, compiling marketing & growth strategies and activity calendars, implementing efficient budget investment across performance marketing and social media channels to drive brand awareness and traffic/conversion to e-commerce sites and footfall to physical sites.
Managing paid media plan.
Creating content and communication strategies for use across all channels.
Effectively defining PR, social media and influencer activities.
Working with premium partners to gain momentum, SOV and increased brand profile across marketplaces.
Marketing Strategy Communication strategy Brand building Paid media Brand content
VARIOUS COMPANIES
Fractional CMO / Marketing Director – Freelance Consultant
June 2022 - Today (4 years)
London, United Kingdom
• Running my consultancy business, working on a number of executions, bringing my wealth of experience in senior marketing roles to smaller brands on a fractional basis, or with larger businesses on a project basis.
• Clients/projects include: Roxanne First Fine Jewellery, ETO Wine, Edrington & Beam Suntory – Prestige liquids portfolios, Omnes Sustainable Fashion, and pre-launch (from prototype phase) creating a go-to market strategy for a super-luxe, tech-focussed home interiors brand; Hestgard.
• Establishing brand positioning and target audiences, compiling marketing & growth strategies and activity calendars, implementing efficient budget investment across performance marketing and social media channels to drive brand awareness and traffic/conversion to e-commerce sites and footfall to physical sites.
• Creating content for use across all channels. Effectively defining PR, social media and influencer activities.
• Working with premium partners to gain momentum, SOV and increased brand profile across marketplaces.
Marketing strategy Brand building
Superdry
Marketing Director
June 2021 - May 2022 (11 months)
• Created and delivered disruptive, omnichannel, multi-million pound media plan and marketing strategy for $1bn global business; led brand repositioning campaign and positively changed brand perception to acquire a new breed of consumer (specifically Gen Z and Millennials).
• Redistributed £45m budget to drive efficiencies and maximise exposure to desired target audiences
• Drove audience growth, engagement and conversion across all marketing channels by implementing a consumer profiling project utilising major data sources and partners, taking actions from the insights
• Overhauled creative content to be fit for purpose, in order to deliver the media campaigns effectively
• Successfully launched flagship store on Oxford Street with extensive media attention
• Effectively led a team of >30 through a period of extreme change, to achieve targeted deliverables
• Proficiently delivered board/ExCo updates and company-wide presentations
Paid media Marketing strategy Influencer marketing Brand building