An Irish-born, London based creative marketer with career experience in Irish, UK, and European markets. I have extensive experience in the marketing, communications, and CRM. Specialising in CRM and communications strategy and management, building customer journeys, automated triggered CRM lifecycles, email marketing, SMS marketing, branding, copywriting, and digital marketing. Highly skilled with ESP systems such as Klaviyo, Hubspot, HTML and SQL experience. My approach to working with clients is to adopt an always testing mindset - continuously analysing, developing, optimising, and improving to deliver strong results and ROI. Data is the backbone of what I do and feeds the creative development of effective CRM and communication projects.