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Fiona McvitieFM

Fiona Mcvitie

Content Strategist | SEO

€500/day
Berlin, DE
8-15 years

Average response time: 1 hour

About Fiona

As a digital marketer who specialises in inbound marketing, I focus on using content strategy and search engine optimisation (SEO) to help companies connect with their audiences and grow as a business.

I've worked as brand manager, web strategist, and SEO expert with organisations such as AidEnvironment, Organic Cotton Accelerator, The Institute of Physics, The Big Give, Good on You and more.
  • English

    Native or bilingual

  • German

    Conversational

Remote only
Primarily works remotely

Experience

  • fionalmcvitie.com
    Creative Content Strategist | SEO
    PUBLIC SECTOR
    July 2021 - Today (4 years and 11 months)
    Berlin, Germany
  • Life Size Media
    Brand & Content Manager
    TECH
    July 2019 - June 2021 (1 year and 11 months)
    Berlin, Germany
    As Brand Manager for Life Size, I helped cleantech companies grow by crafting their visual identities, building new websites and developing integrated content and SEO strategies.

    + Solely responsible for leading brand projects for Life Size clients.
    + Hosted brand workshops, craft new visual identities and build compelling new websites.
    + Led on all content related client campaigns, including social and print media.
    + Led strategic client SEO projects, from auditing to large-scale projects that involve persona development and keyword research.
    + Drove the development of all Life Size in-house communications, including brand and website.
    + Oversaw production of Life Size content assets such as case studies, webinars and whitepapers and act as Managing Editor of blog.
    + Played a key role in Life Size sales activity by conducting initial discovery calls and drafting proposals.
    + Sourced and manage a network of freelancer designers, copywriters and developers.
  • rePurpose Global
    Marketing Manager
    March 2019 - May 2019 (2 months)
    Berlin, Germany
    I was hired on a contract basis to assist with the launch of the plastic offsetting social enterprise, rePurpose. My responsibilities included: + As the sole marketing employee I designed a B2C Marketing Strategy, which has an emphasis on Content and SEO marketing. This included launching the rePurpose blog and the design of an editorial process for regular production of content. + Coordinated a team of freelance writers and two graphic designers, acting as the managing editor and ensuring content was fact checked and SEO ready. + Executed a growth marketing strategy through Google Adwords and Paid Social. + Planned and coordinated social media content, including influencer collaborations.

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Education

  • Bachelor of Arts
    University of Strathclyde
    2013
    Bachelor of Arts (BA), Economics

Skill set (11)

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