Description

As a digital marketer who specialises in inbound marketing, I focus on using content strategy and search engine optimisation (SEO) to help companies connect with their audiences and grow as a business.

I've worked as brand manager, web strategist, and SEO expert with organisations such as AidEnvironment, Organic Cotton Accelerator, The Institute of Physics, The Big Give, Good on You and more.

Languages

English
Native or bilingual
German
Conversational

Workplace preferences

Remote only

Primarily works remotely

fionalmcvitie.com
Creative Content Strategist | SEO
PUBLIC SECTOR
July 2021 - Today (4 years and 11 months)
Berlin, Germany
Life Size Media
Brand & Content Manager
TECH
July 2019 - June 2021 (1 year and 11 months)
Berlin, Germany
As Brand Manager for Life Size, I helped cleantech companies grow by crafting their visual identities, building new websites and developing integrated content and SEO strategies.

+ Solely responsible for leading brand projects for Life Size clients.
+ Hosted brand workshops, craft new visual identities and build compelling new websites.
+ Led on all content related client campaigns, including social and print media.
+ Led strategic client SEO projects, from auditing to large-scale projects that involve persona development and keyword research.
+ Drove the development of all Life Size in-house communications, including brand and website.
+ Oversaw production of Life Size content assets such as case studies, webinars and whitepapers and act as Managing Editor of blog.
+ Played a key role in Life Size sales activity by conducting initial discovery calls and drafting proposals.
+ Sourced and manage a network of freelancer designers, copywriters and developers.
rePurpose Global
Marketing Manager
March 2019 - May 2019 (2 months)
Berlin, Germany
I was hired on a contract basis to assist with the launch of the plastic offsetting social enterprise, rePurpose. My responsibilities included: + As the sole marketing employee I designed a B2C Marketing Strategy, which has an emphasis on Content and SEO marketing. This included launching the rePurpose blog and the design of an editorial process for regular production of content. + Coordinated a team of freelance writers and two graphic designers, acting as the managing editor and ensuring content was fact checked and SEO ready. + Executed a growth marketing strategy through Google Adwords and Paid Social. + Planned and coordinated social media content, including influencer collaborations.