Firas Boufaden

Managed Orange's e-shop: product uploads, promotions, flash sales, and visibility. Coordinated with an agency to optimize Google Ads campaigns and drive traffic. Created branded visuals and SEO content to improve engagement and search ranking.

Analyzed competitor strategies and suggested UX improvements and A/B tests. Corrected tracking issues using Google Tag Manager and implemented new tags as needed.

Set up website tracking and prepared performance reports using GA4. Created and managed shortlinks for social media campaigns to support better tracking and engagement. Monitored KPIs, flagged issues, and ensured fast resolution of bugs.

Audited Xelero.fr and resolved SEO issues to enhance visibility. Built and managed Waycare's WordPress website and content. Set up tracking for both brands using GTM, GA4, and Facebook Pixel. Maintained Waycare's website post-launch. Proposed UX redesigns for Xelero clients. Built Waycare's digital marketing strategy. Improved Waycare's mobile UX via benchmarking. Developed a pre-launch and launch marketing strategies for Waycare mobile app.

Managed social media content for various clients: scheduling, publishing, and performance tracking. Maintained editorial calendars and created content aligned with industry trends. Analyzed performance via Meta Business Suite and created actionable monthly reports. Collaborated with design teams to ensure engaging and visually cohesive brand content.