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Florence Deschenes Consultante Senior Marketing Digital FD

Florence Deschenes

Consultante Senior Marketing Digital
  • Suggested rate
    €1,500 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Florence's quote.
Location and workplace preferences
Location
Paris, France
Can work on-site at your office in
  • and around Paris (up to 10km)
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Languages
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Skill set (55)
Industry fields of expertise
Consumer Electronics and Appliances
Laundry, Home Care and Personal Care
Digital Business Models
Press and Media
Large Retailers
Florence in a few words
Self-motivated Senior Sales & Marketing Leader with 12 years of experience overseeing partnerships growth. Revenue management & sales quota expertise. Tenured digital project & product manager.

I have a deep knowledge of the french digital ecosystem, having worked in digital consulting for most major retail brands for Google. My approximately 12 years experience at Philips and Google help me build growth management expertise.
I am a trusted advisor with great leadership and communication skills with the ability to effectively interact with key internal and external stakeholders.

I have a history of strong goal delivery focus through excellent partner management and relationship.
Experience
  • Google
    EMEA Partnerships Lead
    PRESS & MEDIA
    June 2021 - January 2022 (7 months)
    Paris, France
    Go to market strategy for shopping content partnerships in EMEA (financial, logistics, product & reviews partners…).
    Leading cross-functional teams for content partners including marketing, product and customer success teams (20 professionals).
  • Google
    Strategic Partner Development Manager
    PRESS & MEDIA
    November 2018 - June 2021 (2 years and 7 months)
    Paris, France
    Launched Google Shopping Action in France (worldwide première).
    Merchant development & growth: 19M€ in year 1, +65% year 2.
    Leading account management teams, 10 professionals (merchandisers, category managers, customer success managers & Customer support officers).
    Program management including new feature launches.
  • Google
    Account Director - Digital transformation Entreprise accounts
    PRESS & MEDIA
    October 2016 - November 2018 (2 years and 1 month)
    Paris, France
    Digital transformation advisory on digital branding & performance marketing strategies.
    56M$ advertising revenue, +39% growth.
    89% overall satisfaction on portfolio (+10% vs. country/+11% vs. global)
    Co-marketing case study publications on omnichannel and media-mix
Recommendations
Education
  • Master in International Business
    Grenoble Graduate School of Business
    2010
  • Bachelor in International Business
    NEOMA
    2008
  • Bachelor in International Business
    Universidad de Monterrey
    2005
Certifications