Francesca Johnson

A highly strategic and creative senior marketeer with 22 years of experience bringing brand purpose to life and delivering marcomm plans that engage an audience and deliver ROI and business growth.

I’ve extensive experience leading strategy and marcomms for global brands such as Dr Martens and Karen Millen along with agency-side experience as a Business Director at Portas. My expertise runs across the full marketing and communications mix, including brand strategy, global GTM planning, integrated campaign development and agency management. I’m adept at dropping into businesses and helping to unpick complicated challenges and unwieldy process to ensure strategy is fit for purpose and can be delivered effectively.

EXPERTISE:

Global Brand Marketing Strategy / Omni-channel Campaign Leadership (Brand, product and tactical) / Creative Strategy and Management / Content and Editorial Strategy / Agency Management / Go to Market Planning / Brand Partnerships / PR / Celebrity, VIP & Influencer Strategy and Relations / ATL Media Planning / Social Media / Experiential (PR/Retail launches, Music & cultural events) / New Market Launches / Location Marketing / / CRM / Digital Marketing / Customer research and insight / Retail Marketing (including store openings/closures) / Team Leadership and Development / Process and Structure Optimisation and Scaling / Franchise, Wholesale, Distributor, Concession & Licensee Partner Management & Strategy / Visual Merchandising / Global Budget Planning and P&L Management / KPI & ROI measurement and reporting / Project Management