Francesca La Tassa

I managed the planning and coordination of live events for a major entertainment group, overseeing artist booking, tour routing, and the optimization of calendars across multiple national and international venues. This role allowed me to develop a strong organizational and strategic vision within the entertainment industry, combining operational expertise, artistic sensitivity, and audience awareness. I was responsible for tour scheduling and financial management, contract negotiation with artists and agencies, logistical supervision, and collaboration with technical and production teams. I also coordinated with ticketing platforms and analyzed sales data to support strategic decisions and optimize results.

Creative direction & team management: coordinated a multidisciplinary team to ensure artistic coherence, quality standards, and adherence to timelines. Production management: supervised rehearsals, logistics, technical aspects, and live shows, ensuring an efficient operational flow. Budgeting & planning: developed and monitored the project's financial plan, optimizing resources and production processes. Content creation & storytelling: conceived and produced visual, audiovisual, and written materials to build a distinctive and cohesive narrative. Marketing & communication: developed integrated promotional strategies to enhance the project's visibility and brand recognition. Partnerships & sponsorships: managed collaborations with sponsors, suppliers, and cultural partners to support project development. Merchandising: designed and launched a dedicated product line, overseeing communication and distribution.