Description

Bonjour !

My name is François and I am a Marketing and Brand Strategist with over eight years of international, integrated marketing experience, currently based in Amsterdam.

As a freelancer I am currently working with the following partners:

- adidas >> digital content strategy manager working on the future of content personalisation within the company

- FLUID >> defining the brand and creative strategy for several video game projects

- BIBORG >> defining the brand and creative strategy for a AAA video game franchise's unannounced new game

- SIDESTEP >> creating content around the 080 Barcelona Fashion Week

- AWARECORP STUDIOS >> crafting the marketing campaign for an unannounced project

Beforehand, I worked within international teams with a global aim – driving 360 marketing campaigns in the Entertainment industry for leaders such as Ubisoft (Assassin's Creed, Far Cry, ...) and PUBG.

I have a passion for crafting omnichannel stories that answer a brand problematic. Delivery on time and within budget, whilst pushing boundaries to deliver team work that creates award winning campaigns.

Over the last eight years I have worked simultaneously with internal resources and external agency partners to deliver on campaign goals.

I am a quick starter, ready to jump into any project and help drive yours to the next level. My black book of contacts included!

How I can help, some thought starters:

Strategy and planning

- Product (re)positioning

- Messaging and comms strategy

- Timelines / Campaign phasing

- Critical analysis of current plans / gaps

- Omni channel analysis and best practice

- Team management

- Workshops

- Stakeholder management

Operational level:

- Creative direction

- Copywriting including tone of voice

- Brief management

- Presentations structure and content

- Budget tracking

Let's have a chat!

Kind regards,

François

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Dutch
Basic

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

Freelance
Marketing & Brand Strategist
VIDEO GAMES AND ANIMATION
July 2022 - Today (3 years and 11 months)
Amsterdam, Netherlands
Currently working with the following partners:

- adidas >> digital content strategy manager working on the future of content personalisation within the company

- FLUID >> https://fluidesign.co.uk >> defining the brand and creative strategy for several video game projects

- BIBORG >> https://www.biborg.com >> defining the brand and creative strategy for a AAA video game franchise's unannounced new game

- SIDESTEP >> https://www.sidestepstore.es/ >> creating content around the 080 Barcelona Fashion Week

- AWARECORP STUDIOS >> crafting the marketing campaign for an unannounced project
PUBG
Lead Brand Management
VIDEO GAMES AND ANIMATION
November 2019 - November 2021 (2 years)
Amsterdam, Netherlands
PlayerUnknown's Battlegrounds (PUBG) is an online multiplayer battle royale game developed and published by PUBG Corporation.

Key responsibilities:
• Expand the brand identity in collaboration with our regional strategy lead on several projects
• Expand the brand identity in eSports and explore partnerships
• Regional brand approver: ensure creative output is in line with our global brand guidelines
• Lead on regional brand campaigns and coordinate operational execution with the marketing specialists (PR, Influencer MKT, Social, Paid media)
• Analyze data (sales, in-game, player segmentation, campaign performance) and share insights with the marketing teams to increase campaign effectiveness and overall business impact
• Management of a full-time Brand Manager
Ubisoft International
EMEA Brand Manager
ENTERTAINMENT AND LEISURE
February 2016 - November 2019 (3 years and 9 months)
Paris, France
Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands.

EMEA Brand Manager - Marketing & Communication strategy definition & deployment for EMEA territories

Projects:
• Assassin's Creed Odyssey
• Gods & Monsters
• Far Cry 5
• Mario + Rabbids Kingdom Battle
• Anno 1800
• The Settlers
• Virtual Reality games (Space Junkies, Transference, Star Trek, Eagle Flight, Werewolves Within)

Missions:
• Definition of the Marketing Strategy for the EMEA Zone: definition of target & marketing mix in partnership with US Marketing and Production teams, based on consumer research. Game positioning, identification of marketing objectives and KPI, media strategy
• Operational Marketing: coordination with the EMEA HQ support teams (PR, Sales) to ensure plans full consistency and maximise impact
• Creation of all creative assets : packaging, media campaign (print, online, TV, Cinema), POS, trailers
• Monitoring and day-to-day coordination with the european subsidiaries to make sure local plans are in line with the validated strategy: 15 subsidiaries in EMEA zone (Europe, Middle-East, Asia)
• Management of forecasts, budgets and external agencies
• Project follow-up in liaison with Development Teams, Consumer focus groups set-up, Business Intelligence & Competition analysis
• Management of a full-time Brand Manager Assistant