About Fred
Optimistic leader, committed to develop people and business sustainably.
Strategic thinker, pragmatic problem-solver with a decision-making mindset.
Holistic business approach thanks to experiences in marketing, sales, trade, go to market, activation and digital marketing.
English
Native or bilingual
French
Native or bilingual
Dutch
Basic
Can work on-site
Amsterdam (up to 50km)
Experience
- SUNTORYHead of Strategy & Innovation - ContractWINE AND SPIRITSNovember 2023 - November 2024 (1 year)Amsterdam, NH, Netherlands• Built SCHWEPPES regional portfolio strategy in Italy, Poland, Nordics, Benelux, EEC (+7% value).• Defined strategic growth levers & Go-to-Market strategies. Developed annual & 3-year plans.• Created innovation & renovation roadmap 2027 (+17M€): NPD pipeline, portfolio optimization.• Part of regional leadership team, managed a team of 2, collaborated with global & local teams.
- JUST EATHead of Marketing FranceE-COMMERCEApril 2021 - April 2023 (2 years)Amsterdam, NH, NetherlandsNote: Contract ended due to the closure of the French Business• Responsible for Marketing plan & Go-To-Market strategy (budget 25M€)• Channel performance: Brand metrics, conversion, retention/CRM, performance marketing.• Managed performance marketing (-22% CPO), CRM (+0.3pt CTO), increased conversion rate (+0.5pt): optimized audience, geo targeting, SEO, digital Ads, customer lifecycle clusters.• UEFA sponsorship: built brand activation & media planning: TV, influencers, social media, PR.• Collaborated with 15 central digital experts, coached 2 Senior marketing managers + 1 intern.
- BREAKBREAK Relocation to AmsterdamNovember 2019 - March 2021 (1 year and 4 months)Paris, France- Passed the Digital Marketing Certificate at HEC Paris Business School.- Took care of my kids and family during Covid.- Managed our relocation from France to The Netherlands during this period.
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Education
- Digital Marketing CertificateHEC Paris Business School2019Digital Marketing Certificate
- Master Marketing & CommunicationESCP Paris Business School2004Master Marketing & Communication
Certifications
- Digital MarketingHEC Paris Business School2019