Freddie Ambery Smith

I help Shopify brands increase conversion, improve retention and scale profitably.

I specialise in Shopify ecommerce, CRM, performance marketing and growth strategy. Most of the businesses I work with are premium, founder-led ecommerce brands that have built a great product and loyal customer base, but need support taking the next step.

Recent clients include luxury brands in the jewellery, fashion and lifestyle sectors, across both the USA and the UK.

I have experience driving results in the following areas:

• Ecommerce growth strategy

• Conversion rate optimisation (CRO)

• CRM and retention marketing

• Performance marketing (Meta, Google Ads & TikTok)

• Ecommerce reporting and commercial analysis

• Customer journey and website optimisation

My approach is commercial, data-led and hands-on. Whether you need strategic direction, a second pair of eyes on your ecommerce performance, or support implementing improvements, I'll develop a bespoke growth plan for your business and work with you to deliver it.

Led end-to-end strategy and execution across CRM, Organic and Paid Social, Search, SEO, Content, Influencers, Affiliates, Email and Amazon. Worked closely with Sainsbury's, Ocado and Brand Bank on shopper media and promotional activity Despite cutting 75% of the marketing budget within the first year, I was able to grow sales by 14% YoY by growing organic channels. In addition I drove operational and product efficiencies that significantly increased profit margins at the P&L level. Worked directly with the CEO in the first 18 months to secure £1m in funding for the business. Now on track to hit £1m revenue for FY25 after scaling from startup phase and doubling weekly sales within just a few months of receiving the investment.

Promoted to Global Marketing Manager within my first year. I managed a marketing team of 11 with an annual marketing budget of £3.5m across 12 regions (and 7 languages) Responsible for hitting targets in relation to acquisition and retention, with a focus on increasing CLTV, this was a heavily data-led approach. I created the reporting systems. Implemented cross-functional processes that helped secure £12m investment from JD Sports and scale the business from £15m to £30m across all territories.