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Frieda H.FH

Frieda H.

Experience | Product Design

€500/day
London, GB
8-15 years

Average response time: 1 hour

About Frieda

I’ve been working as a product designer for 10+ years where now I found my love and passion working with early stage startups to help them to achieve their mission through good design culture. Currently based in the UK doing freelance and consulting with start-ups.

Outside of consulting, I host a podcast called Woke up in Tech, and I also like to take photos on the street @whereisfrieda, skipping (jump rope!), brush up my drawing skill, and travelling to places I’ve never been before and eating good food!
  • English

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • Hohm Energy
    Lead Product & Design
    January 2023 - January 2024 (1 year)
    • Hohm Energy is a ClimateTech startup based in South Africa focused on
    advancing energy solutions for sustainable growth
    • Achieved a 50% increase in web sign-ups through design and
    conversion optimisations
    • Improved team efficiency and collaboration with data-driven experiments and methodologies
    • Led product experiences and design strategies to enhance conversion and
    user journeys
    • Shifted company practices towards a product-led approach, reducing sales dependency
    • Conducted user research and usability tests to support product decisions
    Product design Product management User Experience Design User Interface Design
  • Freelancer
    Founder | Experience Design
    August 2020 - Today (5 years and 10 months)
    • Supporting startups with impactful design and product strategy solutions
    • Collaborate with startups on product strategy, UX/UI, and GTM strategies
    • Execute MVP developments, working closely with stakeholders to launch early stage products
    • Utilised data-driven insights and feedback loops for improved
    • Facilitate workshops on product thinking, design sprints, and user-centric
    initiatives
    • Mentor cross-functional teams to foster product-led cultures aligning with
  • Mindstone
    Head Of User Experience
    June 2021 - December 2022 (1 year and 6 months)
    London, UK
    • Mindstone is a London-based Ed Tech startup, enhancing learning
    experiences through technology and AI
    • Delivered a 121.5% increase in iOS signups and 406.25% in Android
    signups through optimised UX
    • Directed UX/UI strategy to align user research, design, and business objectives
    • Led design system implementation for cross-platform brand and UX consistency
    • Increased platform user retention rates through user-centric designs
    • Established a user-led product culture improving alignment between user needs and business aims
    Design Thinking User Experience Design Product design

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Education

  • Bachelor of Arts
    RMIT University
    2008
    Bachelor, Arts (Animation& Interactive Media)
  • Certificate IV, Design
    RMIT University
    2005
    Certificate IV, Design

Skill set (14)

Categories