Frosina Aleks

Established and maintained strong collaborative relationships with internal stakeholders, market ing teams, product managers, and executives, to ensure alignment of creative vision with business goals and objectives. Coordinated and managed the overall creative production to meet client and customer needs.

Planed and oversaw content production of all merchandise output and generate traffic on social media. Was pivotal in rebranding seasonal initiatives where I successfully led the development of a new brand identity, and messaging that revitalized the brand and resonated with the target audience. Lead the licensee approval processes with external vendors and developing ongoing seasonal collections while providing quality control over photo, video production, and ensuring consistency.

Lead complex work streams and kick-offs, and supervise projects from concept through completion. Managed a full workflow of assets and incorporating digital content strategies, editorial and platforms to enhance the brand's online presence and engagement with the target audience.