Description

Global Marketing & Innovation Leader with 20+ years of experience across healthcare and consumer brands (Bayer, Pfizer/Johnson & Johnson, Berlin-Chemie/Menarini).

I specialize in translating consumer insights into growth strategies, building innovation pipelines, and driving go-to-market execution across international markets.

At Bayer, I led global strategy and innovation for nutritional category, managing end-to-end innovation from concept to launch across multiple demand spaces helping reinforce leadership in highly competitive categories.

I bring a pragmatic, hands-on approach, combining strategy with execution, and strong experience working across matrix organizations with R&D, regulatory, and commercial teams.

How I can support:

// Marketing & brand strategy

// Innovation pipeline development

// Portfolio & category strategy

// Go-to-market planning

// Market entry & expansion

// Interim / fractional leadership

Industry field of expertise

Languages

English
Native or bilingual
German
Conversational
Russian
Native or bilingual

Workplace preferences

Can work on-site

Basel (up to 50km), Zurich (up to 50km), Bern (up to 50km)

BAYER Consumer Health
GLOBAL BRAND LEADER NUTRITIONALS (SUPRADYN/BEROCCA)
PHARMACEUTICALS INDUSTRY
September 2017 - January 2023 (5 years and 4 months)
Basel, Switzerland
· Developed and executed the long-term portfolio and innovation strategy for Bayer's global nutritional brands, Supradyn and Berocca, addressing multiple demand spaces, such as energy, immunity, active lifestyle, child development etc. Focused on reinforcing leadership positions in core markets and safeguarding above-market growth amidst accelerating competition.
· Developed global brand frameworks, brand architectures, positioning and communication strategies, translating consumer insights into impactful market propositions.
• Managed mid-to-long-term innovation pipelines from early-stage concepting to pilot launches in lead markets, ensuring strong product-market fit and scalable go-to-market models.
• Conducted trend analysis, consumer insight programs and white spaces analysis to inform strategic brand evolution and unlock new demand spaces.
• Created and deployed global marketing toolkits and assets to enable best-in- class execution across key markets.
Category and Portfolio Strategy Innovation Pipeline Management Consumer & Market Insights Stakeholder Engagement Cross-cultural Experience
BAYER Consumer Health
HEAD OF MARKETING OPERATIONS RUSSIA
PHARMACEUTICALS INDUSTRY
January 2017 - August 2017 (7 months)
Moscow, Russia
• Led a team of 20+ to elevate marketing capabilities across key categories. Drove alignment around business-critical initiatives, sharpened brand focus and clear prioritization metrics, resulting in above-market growth across key brands.
• Designed and implemented tools and infrastructure to enhance marketing efficiency and data transparency, streamlining planning time by 20%, reducing review and approval cycles from 4 to 2, enabling faster, more transparent decision-making across the marketing organization.
Marketing Operations Business Management Team Leadership Business Planning & Prioritisation Creating frameworks and tools
BAYER Consumer Health
SENIOR CATEGORY HEAD DERMATOLOGY/CASF
PHARMACEUTICALS INDUSTRY
January 2012 - December 2016 (4 years and 11 months)
Moscow, Russia
· Shaped category strategy and 5-year roadmap, integrating global innovation pipelines - grew Bepanthen business by 2x in two years with a 40-45% annual growth rate.
· Led integration and post-integration activities for ex-Merck (Allergy/C&C) portfolios - achieved #1 reco for Aerius by allergists within the 1st year; launched Afrin in a highly competitive segment, delivering 150% growth
Business Integration & Transformation Change Management Launch Excellence Portfolio Harmonisation