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Gareth DaviesGD

Gareth Davies

Senior PR and Communications Consultant

€463/day
London, GB
8-15 years

Average response time: 1 hour

About Gareth

I am a senior communications consultant with over 20 years experience in helping brands build their presence and engage audiences and communities across paid, earned and owned media channels.

I have substantial experience building, managing and growing digital and social media teams of content, paid media, influencer marketing and search/PPC specialists.

I have designed and delivered highly engaging UK, international and global integrated lead generation, content nurture and customer acquisition campaigns that encompass PR, email/CRM marketing, paid and organic social, web development and search disciplines. I also have experience with content marketing and content publishing tools including Sprinklr, Sprout, Hubspot and Marketo.

I am insight and data analytics-led, I am obsessed with audience understanding and how that actionable insight can be turned into creative campaigns and engaging storytelling.

I also have experience consulting directly with the C-suite and senior business leaders and helping them achieve stronger, more impactful engagement with their audiences and customers through their personal social networks.

Key skills and competencies include:
PR Communications, Brand Awareness Strategy, Social and Digital Media Strategy, Paid and Search Strategy, Campaign Development, Insight & Analytics, Social Listening, Customer Acquisition, CRM/Marketing Automation, B2B/B2C Influencer Marketing, PR/Earned Media Strategy, Brand Messaging, Content Creation, Project Delivery, Search (Organic/PPC), Content Nurture Campaigns
  • English

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • MikeWorldWide (MWW)
    SVP/UK Head of Digital
    DIGITAL AND IT
    March 2018 - Today (8 years and 3 months)
    London, UK
    • Client lead for global clients inc. Deloitte, Shutterstock, Tidal, Wahl, Patreon, Stoli
    • Led integrated campaigns including PR, social/digital, SEO and paid media
    • Managing teams of specialists in the UK and US
    • Leading UK new business, prospecting, and marketing
    Communication strategy Social media Communication Strategic planning Content marketing
  • WE Communications UK
    Vice President/EMEA Digital and Insight Lead
    DIGITAL AND IT
    June 2013 - February 2018 (4 years and 8 months)
    London, UK
    • Senior Lead for key clients including FSC, iRobot, PageGroup, Kaspersky, Avanade
    • Other clients included Eli Lilly, Boehringer Ingelheim, Microsoft
    • Led a team of social, paid media and content specialists
    • Led integrated campaigns and communities for B2B and B2C clients
    • Built network of 3rd party service vendors to compliment in-house capabilities
    • Delivered several award shortlisted campaigns inc. Boehringer’s ‘Making Twitter Cough'
    Communication strategy Public relations Communication 360°
  • MSL UK
    Head of Digital
    HEALTH AND WELLNESS
    August 2008 - June 2013 (4 years and 10 months)
    London, UK
    - Clients included Nestle, Danone, Slendertone, Coca-Cola, P&G, Fiat, D&G Fragrances
    - Developed the global digital and social media strategies for several P&G $1bn brands
    - Helped develop MSL’s global digital capabilities across EMEA, NA and APAC
    - Launched additional content and development capabilities with third party provides
    - Worked directly with social media platforms owners for key global clients
    - Launched paid PR and paid social media services
    Digital communication Communication strategy Social media Content marketing Brand content Storytelling

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Education

  • Bachelor of Arts
    Sheffield Hallam University
    2001
    Bachelor of Arts, Combined Studies (Business and English)

Skill set (31)

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