Description

I lead digital data projects working with product, marketing, and data teams turn analytics into real commercial value. With 18+ years’ experience, I design and deliver robust measurement strategies and frameworks and instil cultural change via advocacy and training.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Ayima
Director of Analytics
January 2021 - December 2025 (4 years and 11 months)
London, United Kingdom
• Leading the Ayima's digital analytics function
• Developing and delivering digital strategies for Ayima and their clients
• Including creating a product which unifies data across Ayima's functions; SEO, Paid Marketing, social and Onsite Analytics
• Managing a team of consultants to deliver high quality, value-focused services to clients
• Evangelising digital analytics throughout Ayima with training, lunchtime showcases and workshops
Google Analytics Training Team management Strategic planning Communication
Momentum Digital Insights
Director and Analytics & Optimization Consultant
January 2017 - Today (9 years and 5 months)
• Working as an independent digital analytics and optimisation for clients, including:
◦ Samsung
◦ Kia Motors
◦ Havas
• Engaging with senior stakeholders to understand and translate complex business requirements to enable the delivery of value-driven digital analytics & optimisation solutions and strategy
• Auditing and benchmarking digital analytics implementations and capabilities
• Creating digital analytics tracking and measurement solutions
• Writing and delivering Adobe Analytics and Google Analytics training and workshops
LeapThree
Senior Analytics & Optimization Consultant
January 2014 - January 2017 (3 years)
• Developing analytics and optimisation strategies for clients, including:
◦ Virgin Money
◦ The National Lottery
◦ Lakeland
• Working across business verticals to understand the specific business objectives and challenges
• Writing business plans for clients to deliver mediate improvements in the value of their digital real estate as well as creating a culture of continuous improvement and digital maturity
• Managing the technical and organisational delivery of analytics and CRO programmes
• Running training classes and optimisation workshops