Description

Hi, I’m Gautam, a global social media and content strategist, with a deep focus on LinkedIn.

I’ve helped shape and manage the global voice of L’Oréal on LinkedIn (6M+ followers), leading everything from daily editorial planning to high-impact executive campaigns.

Whether it’s building a coherent and consistent editorial calendar, launching paid media activations, or crafting brand storytelling that resonates, I know how to make a brand stand out organically and authentically.

What I bring to the table:

🔹Editorial planning & post creation tailored to your brand voice

🔹B2B/B2C storytelling that performs — not just posts, but purpose-driven narratives

🔹Paid media know-how (LinkedIn Campaign Manager) to boost the right messages

🔹Real-time content strategy for activations, events, or product launches

🔹Clean workflows, clear comms, and client-first collaboration

Let’s work together to elevate your brand’s presence, on LinkedIn or beyond.

I bring global expertise, attention to detail, and an editorial mindset that turns scrolls into engagement.

Your brand has a story. Let’s make sure it’s heard.

Languages

English
Native or bilingual
French
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

L'Oréal
Global Corporate Social Media Assistant
FASHION AND COSMETICS
September 2024 - Today (1 year and 9 months)
Paris, France
• Drove a 200% increase in LinkedIn engagement through strategic content planning and agile editorial management for L'Oréal Groupe (5M+ followers).
• Partnered with Global & EMEA integrated media teams to design paid media Always-On campaigns using LinkedIn Campaign Manager, optimizing ad spend and supporting reach, engagement, and acquisition KPIs
• Owned the editorial calendar, post creation, and community engagement through agile, performance focused planning – 5 posts/week
• Managed weekly campaign performance reviews with media and analytics teams, using insights to refine audience targeting and content formats.
• Created and produced a social media video campaign for VivaTech 2025 featuring L'Oréal's Executive Committee, including the CEO –
managing agency coordination, scripting, and on-site production to elevate corporate storytelling and amplify thought leadership.
• Owned the brand's tone of voice on social media, ensuring consistency and emotional resonance across all content.
LinkedIn Marketing Social media Content marketing Copywriting Paid Campaign Strategy
L'Oréal,
Global Market Insights and Data Apprentice|
October 2023 - September 2024 (11 months)
Paris, France
• Conducted consumer insights analysis including France, identifying emerging trends that influenced three key product innovations
• Designed data visualization dashboards, reducing report turnaround time by 40% and enhancing decision-making for senior leadership.
• Global Point of contact (POC) for sell-out data platform "One Market LDB" conducting training sessions and workshops for onboarding.
L'Oréal,
Assistant Marketing Product Manager - Travel Retail
January 2023 - June 2023 (5 months)
Paris, France
• Managed a portfolio of 10 luxury fragrance brands: Prada, Valentino, Ralph Lauren etc.
• Implemented 360° product launches and in-store activations, increasing brand visibility and consumer engagement
• Coordinated digital campaigns on retailer e-commerce platforms, boosting online conversions by 12%