Gemma Reed

- Leading and managing the mortgage marketing team to promote Virgin Money's mortgage proposition to both customers and mortgage intermediaries.

- achieve target product sales at agreed CPA

- Planning, execution, management and delivery of online advertising, search engine optimisation, PPC, email marketing, social media and affiliate relationships.

-Undertaking environmental analysis within the industry and reacting to competitor movements

- Managing and controlling substantial media budgets

- Working with Legal and Compliance departments to ensure product content is compliant

- Working with the Studio and Brand to ensure content is in line with Brand Guidelines and Tone of Voice

- Responsible for managing relationships with extermal agencies

- Developing and maintaining effective MI where necessary, in order to monitor and utilise customer insight, and report on KPIs

- Ensuring adherence to all risk management processes within the team

- Working closely with product teams, sales channels and the offline marketing team to manage and deliver the online acquisition and cross sales plan to achieve required acquisition and cross sale targets.

- Planning, execution, management and delivery of online advertising, search engine optimisation, PPC, email marketing, social media and affiliate relationships.

- Ensuring that the required volume of online product applications is obtained at the agreed CPA

- Working with external agency to manage online PR and article syndication.

- Undertake environmental analysis within the industry and beyond to identify and report on current and emerging best practice from an online advertising and integrated marketing perspective.

- Researching and monitoring NRs social media profile, including volume of mentions and sentiment.

- Developing a corporate social media strategy.